The Marketing Game with Josh Golden | Episode 6: The Alcove Special Edition
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to…
Washington Redskins Departures Include Senior Marketing Execs
The Washington Redskins have ousted their president of business operations and chief operating officer, Brian Lafemina, after less than eight months on the job,…
ANA Announces “Brand Purpose” as 2018 Marketing Word of the Year
The Marketing Word of the Year, according to the ANA (Association of National Advertisers), is one which is particularly timely, relevant, and representative of…
Blue House Sales Group Launches New Website
Blue House Sales Group, a D.C.-based full-service sales solutions company for the association and non-profit industry, announces the launch of…
Multi-Billion Dollar U.S. Army Marketing Contract Awarded to Omnicom
Omnicom emerged victorious in the long, highly contested review for the Army’s marketing contract. WPP was the other finalist in the pitch. According…
The Marketing Game with Josh Golden | Episode 5: Gayle Weiswasser, Homesnap
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.…
GAO Denies McCann Worldgroup Protest Over Elimination from Army Review
The U.S. Government Accountability Office denied a protest that was filed by McCann Worldgroup in August over its elimination from the U.S.…
ANA Launches “Center for Brand Purpose”
The ANA (Association of National Advertisers) launched a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and…
RP3 Launches Campaigns for Giant Food, Norfolk Southern and the National Law Enforcement Museum
RP3 Agency, a leading creative agency based in Bethesda, Md., announced the launch of integrated marketing campaigns for Giant Food, Norfolk Southern and the…
The Marketing Game with Josh Golden | Episode 4: PR Summit Special Edition
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.…
Marketers May Have Lost Millions in “Massive” Mobile App Ad Fraud Scheme
A massive advertising fraud operation — potentially siphoning millions of dollars from marketers — has been uncovered, renewing concerns about fraud in a marketplace that is…
Marketers Suing Facebook Over Allegations of Inflated Video Metrics Say Errors Were Worse than Previously Acknowledged
Marketers suing Facebook over allegations of inflated video metrics say the company’s errors were worse than it previously acknowledged, reports Digital News Daily,…
Wikipedia as an Essential Marketing Tool
By Josh Greene If you’ve needed to research anything in the past few years, the odds are good that you are familiar with…
The Marketing Game with Josh Golden | Episode 3: Trevor Lynn, Social Tables
Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.…
Agile Brands, Agile Marketing & Design Thinking
The following is based on a chapter in Greg Kihlström’s new book, The Agile Brand. For more thoughts like these, as well as…
