Yes& has partnered with Capitol Communicator to create “The Marketing Game” video series. In The Marketing Game, Yes& challenges the D.C.-area’s best marketing minds to share their insights, instincts and industry info, over a classic strategic board game.
In this episode, Yes& Senior Creative Director Josh Golden sits down with John Siniff, Executive Vice President of Content for Subject Matter. The two marketing minds strike a delicate balance: deconstructing the ins and outs of great content, over a towering game of Jenga. Subject Matter specializes in creative advocacy, where the tools of creative content, advertising, government relations and strategic communications meet.
Bonus Content: &5 Random Thoughts on Marketing Successes and Misses
&5 is the final fire-round with this episode’s guest, getting to the root of some of the most captivating marketing questions and conundrums.
Want to play “The Marketing Game” with Yes&? CMOs and other marketing leaders should contact Paul Duning, Capitol Communicator publisher, at paul.duning@
Yes&, a Capitol Communicator sponsor, is a performance-driven marketing agency designed to provide the depth, capacity, experience and expertise of a large communications firm, while retaining the agility, creativity, independence and spirit of a small business. The agency is based in the Washington, D.C., region and serves clients nationally. With specific expertise in healthcare, financial services, energy, transportation, real estate and homeland security, Yes& serves corporate, association and government clients with branding, digital, event production, marketing, public relations and creative services.
For more information about Yes&, visit http://www.yesandagency.com.
View past episodes of The Marketing Game: