Carole Baskin Is Killing It in Marketing: Digital Strategy Lessons From Big Cat Rescue
The following is excepted from a post by Anthony Shop, Chief Strategy Officer & Co-Founder at Social Driver. Shop wrote that like most people, he had never heard of…
Events DC Gets Economic Relief Package that Includes Millions for Marketing
Events DC announced an $18 million hospitality and tourism relief package, which includes three million dollars for marketing, to address the impact of COVID-…
AMA Lowers Cost of Membership to Give More Marketers the Resources Needed to Face the “Challenges Ahead”
Now more than ever, the world needs skilled marketing talent to create a new future, says AMA, and that’s why “we’re excited…
“This Too Shall Pass” Says David Carberry, CEO of Enradius and GovReach
David Carberry, CEO of Enradius and GovReach, states that while we are living in unsettling times, “this too shall pass. Everyone is concerned about…
COVID-19 Makes Marketers Adjust Messages
More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-…
Stop Messaging, Start Making Meaning: The Secrets of Growth CMOs
By Lisa Nirell Has your inbox felt like a junk box this week? Mine certainly has. Many retailers, lenders and hospitality companies are dispensing…
ANA Forms Coronavirus Coalition
The ANA (Association of National Advertisers) has formed a working group of top CMOs dedicated to helping the marketing community manage the ongoing global…
AMA: “This is our time”
By Russ Klein, CEO, American Marketing Association This is our time. It’s a time for our inner angels to emerge and become our…
Coronavirus May Impact Marketing and Advertising Jobs
As the coronavirus threatens entire industries, marketers and advertisers are understandably anxious about their jobs, reports Digital News Daily, which added that a “clear…
Leap Hires Shashi Bellamkonda as Vice President of Marketing
Baltimore-area technology start-up Leap added Shashi Bellamkonda as its new Vice President of Marketing. “I have always been fascinated by Leap’s…
A Marketing Manifesto For Nonprofits
By Robert Whittle A manifesto is a public declaration of views. Calling it that doesn’t necessarily make it correct, but I’ll bet…
Are You Sitting on Your Marketing Assets?
By Yavuz Goncu, Director of 3D Technology, HighRock Marketing your business doesn’t always mean creating completely new assets. Chances are, some of your…
Springer, Sykora and Morrison Join Crosby
Crosby Marketing Communications has added three staff members to its growing team. Melissa Springer (on left) has been hired as a Strategic Planning Analyst,…
Maryland Updates: News From DPR Group; Sage Growth; DemandBridge; Warschawski; Sinclair and MGH
DPR Group, Inc., a full-service public relations and marketing agency in Frederick serving high-tech companies, is overseeing the public relations and marketing…
New Book, The Center of Experience, by Greg Kihlström Provides Blueprint for Great Customer and Employee Experience
By Greg Kihlström We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding…
