Bradley Lautenbach Joins The Washington Post as Head of Product Marketing
Bradley Lautenbach has joined the Client Solutions team at The Washington Post as Head of Product Marketing. In this role, states The Post, Lautenbach “will be creating product solutions for…
How to Use Wikipedia to Communicate with Customers
If Wikipedia isn’t already a pillar of your marketing strategy, it should be. Why? For one, it almost always ranks in the top…
COVID-Related Editorial Layoffs at Baltimore Fishbowl; News from Bonnie Heneson Communications and Kalix Marketing
In a letter to readers, Baltimore Fishbowl Founding Editor & Publisher Susan Gerardo Dunn announced coronavirus-related layoffs of two editors who had been…
Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat to Review Branding
Following an announcement from Quaker Oats that it will rebrand Aunt Jemima due to its racist origins, companies that make Uncle Ben’s, Mrs.…
Quaker Oats to Remove Aunt Jemima Image from Packaging and Rename Brand
Quaker Oats will remove the controversial image of Aunt Jemima from its line of maple syrups, pancake mixes and other foods starting at the…
Beyond Definition Launches “Going Beyond,” a New YouTube Show That Peels Back the Curtain on the World of Digital Marketing and Communications
Beyond Definition, a strategy and creative agency located in Silver Spring, Maryland, announced an extension of “Staying Connected During COVID-19”, the agency’s…
D.C. Creative Community Equality Survey Underway
The American Advertising Federation (AAF DC), the American Marketing Association (AMADC) and the American Photographic Artists (APA DC) are bringing together the D.C.…
Marketing Business Needs “Radical Transformation” Says Linda Yaccarino, Chairman for Advertising and Partnerships at NBCUniversal
Linda Yaccarino, chairman for advertising and partnerships at NBCUniversal, is calling for “radical transformation” of the marketing business in the face of cultural change…
Direct Mail Is “Force Multiplier” for Multichannel Marketing
New research puts numbers to what marketers already know: direct mail ROI rises dramatically when direct mail is used as part of an integrated,…
D.C. Communications Community Speaks Out Against Racism in America
Four organizations in the D.C. communications community – AAF DC, AMADC, PRSA NCC and WWPR – issued statements about the killings of Black Americans and…
Capitol Communicator’s COVID-19 Survey Closes COB Today
Stop what you are doing right now and please take this survey which closes COB, June 1. We know that many people do not…
Marketing in a Crisis: Brand Positioning is Crucial for Success
By O2 Lab Who do you think you are? For companies, this question is key—now, more than ever. As you navigate business as…
Army Launches COVID-19 Marketing Campaign
The U.S. Army released a marketing campaign to acknowledge the realities of the COVID-19 crisis and recognize the many individuals serving at…
ANA Provides Free Access to Member Resources to Help Marketing Community During Pandemic
The ANA (Association of National Advertisers) is making a broad range of exclusive members-only resources available to the marketing community, without restrictions and…
Marketing in a Crisis: The Fundamentals are More Important than Ever
By O2 Lab Marketing during a crisis of this magnitude is uncharted territory for all of us. Fortunately, we can navigate the “new normal”…
