Finding Spokespeople Interested in Collaboration as well as Compensation is Key to Social Media Success, Nate Houghteling, Co-Founder and Executive Producer at Portal A, to Tell MAC Summit, October 22-23
One of the keys to successfully motivating those on social media is to find a spokesperson that is interested in collaboration as well as compensation, Nate Houghteling, co-founder and…
Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story
Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more…
On Thursday and Friday, MAC Summit will Detail the Skills Communicators Need to be Successful in Age of Uncertainty
Hundreds of communicators are expected at the MAC Summit, October 22-23, an online event for professionals in marketing, advertising and public relations that…
Denise Burrell-Stinson Promoted to Head WP BrandStudio
Denise Burrell-Stinson has been promoted to Head of WP BrandStudio. In this role, she will lead the editorial vision and output for the…
Confessions of a Mad Man
By Rob Whittle, CEO Williams Whittle Every marketer in these days of multi-platform choices faces the decision of how much of their resources…
Marketing Leaders and Adweek to Address ‘Seismic’ Challenges
Adweek launched six new Adweek Community Collaboration Teams to identify the challenges and opportunities facing the advertising and brand marketing industries and make recommendations…
UCLA Suing Under Armour Over Apparel Sponsorship Deal
UCLA is suing Baltimore-based Under Armour for breach of contract, according to a lawsuit filed by the school in the District Court in…
The Washington Football Team Names Jason Wright President; Responsibilities Include Sales and Marketing
The Washington Football Team appointed Jason Wright president. In this role, Wright will be responsible for leading the organization’s business divisions, including operations,…
Unlike Platforms, News Publishers Provide Quality Content, Safe Environment for Ads
Marketers have benefited from advertising in newspapers for centuries. Not only do news publishers offer quality information from trusted sources, but they provide advertisers…
Baseball Beer Vendors Back in Buffalo Wild Wings Ad by The Martin Agency
After the longest drought in history, sports are finally back, states The Martin Agency in Richmond. But there’s one big problem, continues the…
How Marketing Is Changing in The “New Normal”
By HBP, Inc. As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has…
All-Community Forum: Taking Action
By Hal Schild On July 16 AAF DC, AMA DC, APA and Capitol Communicator held their 2nd All-Community Forum: Taking Action to discuss…
Navigating the Remote Work Model in the Pandemic Economy
Last month, TorchLight Hire, a DC-area marketing and communications search and staffing firm, conducted a quantitative market study to gather insights from their…
Georgetown University Offering Pro-Bono Communications & Marketing Support
In need of pro-bono communications or marketing support for your social impact organization, then submit an application to work with Georgetown University by…
Elevation, Ltd. Names Industry Creative Veteran Alan Schulman to Strategic Communications and Creative Advisory Role
As creative agencies continue to expand the deployment of their ideas beyond traditional paid media campaigns into the worlds of digital and experiential marketing,…
