“Normal” Banned from Unilever Ads and Marketing Communications
Backed by new consumer research showing that seven in ten people feel the word creates a negative connotation, Unilever will no longer use the word “normal” in its advertising, packaging…
#SurpriseMeCade: Kicking the Tires on a New Portfolio Experience
Cade Martin, the award-winning photographer behind Capitol Communicator’s Up Close and Personal profile series, has an updated and interactive digital portfolio. In…
Marketing for Change Expands Advocacy Practice, Hires Mike Reddy as Director
Marketing for Change, a research and creative agency focused on behavior change, is expanding its advocacy practice and has announced the addition of Mike…
Ivan Heredia Joins National 4-H Council as Chief Marketing Officer
National 4-H Council, Chevy Chase, MD, appointed Ivan Heredia, former vice president at Walt Disney Co., as its Senior Vice President and Chief…
SparkPost Lands $180 Million Strategic Growth Investment
Columbia-based SparkPost, the world’s largest email sending and optimization platform delivering nearly 40 percent of the world’s commercial email, has secured…
2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report
Content Marketing Institute (CMI) released its 11th annual B2C content marketing research report, which includes insights into how content marketers have adapted since the…
Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer; Updates from Edge Direct and Brave New Markets
Merkle, “a leading technology-enabled, data-driven customer experience management (CXM) company,” announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications…
Strategic Factory Acquires Baltimore’s A|A Signs
Maryland-based Strategic Factory, a provider for print, signage, branded products and marketing, announced that Baltimore sign manufacturer A|A Signs, known for its…
Frederick Marketing Firm Fires Employee After Spotting Photos of Him In Capitol During “Security Breach”
A Frederick direct marketing firm terminated an employee after spotting photographs of rioters and protestors inside the Capitol that included the unnamed employee wearing…
Marketing Nice Guys Launches a Marketing Help Desk
Fairfax-based Marketing Nice Guys, founded in July 2020 to help businesses and individuals excel at digital marketing, has launched a new service – Marketing…
“Pivot” Voted ANA Marketing Word of 2020
The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world…
Your Key to Professional Success in 2021 is Now On-Demand
The MAC Summit for those in marketing, advertising and public relations is now available on-demand. The two-day Summit, Oct. 22-23, provided…
Visit Baltimore Launches Safe Travel Campaign
Visit Baltimore, the official destination sales and marketing organization for Baltimore, has launched its safe travel campaign encouraging those along the I-95 corridor…
News from Storyfarm, Morgan State and Under Armour; GKV Launches ‘Masks on Maryland’ for Department of Health
Capitol Communicator is hearing that large-scale shoots are coming back, and since early September Baltimore’s Storyfarm, a Capitol Communicator sponsor, has been…
Welcome to Maryland’s Coast; Worcester County Launches Place Brand to Promote Business, Recreation, Tourism Growth
Worcester County has unveiled a new place brand – Maryland’s Coast – designed to strengthen its reputation as a vibrant destination for new businesses, families,…
