Digital Advertising Facing Moment of Truth
What would you do with a $2.4 billion marketing budget? According to Adweek: “You could buy 1.2 trillion online ads. Or you could take over 600 Times Square…
Cassidy Karakorn, Director of Consumer Marketing at the Human Rights Campaign, Killed in Scooter Crash
Cassidy Karakorn, director of consumer marketing at the Human Rights Campaign, was killed in a scooter crash on Florida Avenue in Northeast Washington on…
P&G’s Chief Brand Officer Wants More Info from Agencies on Online Ads
Marc S. Pritchard, chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year reports The…
Destination DC Announces Record 2016 Visitation and FY2018 Plans at Annual Marketing Outlook Meeting
Destination DC (DDC) announced a record 22 million total visitors to Washington, DC, in 2016, up 3.3% over 2015. DDC president and CEO…
Washington Post Ranked as One of the Most Interesting Ad-Tech Upstarts of 2017 by Business Insider
In it’s first year of including startups born in traditional media companies, The Washington Post was named one of Business Insider‘s most…
Marketers Seeking a More Transparent and Efficient Way of Running Online Marketplaces
It might still be early days for digital currency, reports Adweek, “but marketers are increasingly piggybacking on the rise of tender like bitcoin and…
Ad2DC Public Service Committee Accepting Applications Until Friday From D.C. Nonprofits for Pro-Bono Branding and Marketing Campaign
The Ad2DC Public Service Committee is accepting applications from D.C. nonprofits until Aug. 11 to partner in a full-service pro-bono branding…
Yelp Opens D.C. Office and States it Will Create 500 Sales and Marketing Jobs in Next Five Years
Online reviews site Yelp opened a D.C. office and said it will create 500 sales and marketing jobs in the next five years.…
Communications Industry Facing Creative Staff Shortage, States O’Dwyer’s
Nearly half of hiring managers working at advertising and marketing agencies — 45 percent — expressed difficultly recruiting professionals to fill vacancies across various creative positions,…
Raymond Crosby, President and CEO of Crosby Marketing Communications, Profiled in Washington Post “Top Workplaces” Magazine
Raymond Crosby, President and CEO of Crosby Marketing Communications, is featured in a “Leadership” profile in the June 18 Washington Post “Top Workplaces” magazine.…
Three “Hot” Topics from 2017 Hospital Marketing National Conference
By Jeb Emami, Marketing Strategist, RP3 Agency I had the benefit of attending the 4th Annual Hospital Marketing National (HMN) Conference in Atlanta, a…
Shana Glenzer Named Crowdskout CMO
D.C. tech titan Shana Glenzer, described by DC Inno as “one of the community’s most influential figures”, has become chief marketing officer…
Six Tips for Successful Webinar Marketing
By Real Magnet There are many benefits to hosting regular webinar presentations. Webinars can help build your reputation as a thought leader, while keeping…
Four Reasons Word-of-Mouth is Your Strongest Marketing Effort
Word of mouth, also known as viva voce, has technically existed since the beginning of spoken language and is how information, history and thoughts…
Mid-Atlantic Marketing Summit 2017: What Did You Miss?
By Hannah Spurrier, Orange Element For its sixth year, Capitol Communicator and Potomac Tech Wire co-produced the Mid-Atlantic Marketing Summit held in…
