Spurrier Group Named Agency of Record for Old Dominion University
Following an extensive national agency review, the Spurrier Group has been awarded a contract to provide branding, advertising and marketing communications services to Old Dominion University along with teaming partners…
Henley Named President and CEO of WBA Research
WBA Research announced that Renée Henley has been named President and CEO of the 30-year old research firm. Henley is a 22-year…
When the Student Becomes the Master: Marketing Lessons from the Class of 2017
By Jim Lansbury I recently had the honor of judging the AAF National Student Competition. I went into it thinking I’d see a…
Creating Audience Personas in Four Quick Steps
By Jocelyn Johnson, Real Magnet The average professional receives over 100 emails to their business address every single day. That’s a lot of…
Maryland Auto Insurance, Carroll Hospice and Euler Hermes Are Top Winners at AMA Baltimore Awards Event
The American Marketing Association Baltimore Chapter held its 32nd Annual Marketing Excellence Awards in Baltimore April 6, recognizing organizations that demonstrate outstanding creativity, implementation…
YouTube Working to Assure Marketers They Won’t Be Paying for Ads on “Unsavory Content”, Reports AdAge
Marketers will soon have more options at their disposal when advertising on YouTube, stated AdAge, which added that YouTube said “it’s working with…
Coalition Launches Campaign to Re-Brand D.C. Region’s Image
Greater Washington is primarily perceived to be a place of gridlock, partisanship and political dysfunction—and, as of late, a swamp that needs to…
SXSW’s Message to Marketers: Brands have to Move Faster While Maintaining Marketing Strategies
There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017…
“Snapchat Receives Poor Grades From Marketers” States Ad Age
Marketers are seeing little return when advertising on Snapchat and seem more interested in spending ad dollars on the company’s newfound rival, Instagram,…
Capital One Showcases Technology-Driven Banking Innovations – And a Cup of Designer Joe – at SXSW
By Steve Winter When you hear the phrase, “What’s in your wallet?” the Capital One family of products immediately come to mind, and…
DC-Area People on the Move: GEICO Promotes Two in Marketing and Exelon Adds Bryan Dumont as Director of Reputation Insights and Strategy
GEICO, which is based in Chevy Chase, Md, reports two promotions: Bill Brower has been named assistant vice president of marketing, and Joe Pusateri…
Agile Marketing & Your Website
You know the drill: three years or so have passed since your organization last redesigned its website. Everyone had an opinion once it launched…
DC Tech Execs Write Open Letter to Trump Opposing Immigration Policies
Founders, CEOs and senior executives from more than two dozen DC-area technology companies composed an open letter to President Trump, expressing their “deep”…
Consumers Less Loyal Today than in the Past
U.S. marketers spend an estimated $90 billion a year on non-cash rewards alone for loyalty programs, reports Ad Age, but that investment…
Advertisers Need to Better Understand Rural America, States Adweek
With 81 percent of Americans living in urban areas, Saatchi & Saatchi New York spent last summer conducting a survey in 13 states and…
