Marketers, Ad Agencies, Tech Firms and Media Companies Should Help Prevent the Spread of Fake News Online, States Head of IAB
The head of the online advertising trade body the Interactive Advertising Bureau is urging marketers, ad agencies, tech firms and media companies to take responsibility and help prevent the spread…
Real Magnet Recognized as a Best Software for Marketing Teams | 2017 by G2 Crowd
Real Magnet, a leading provider of email marketing and marketing automation solutions, has been recognized as a Best Software for Marketing Teams | 2017 by…
MetLife Stadium Selects Real Magnet’s Marketing Automation Platform to Power its Email and Social Marketing Programs
Real Magnet, a leading provider of email and marketing automation solutions, announced that MetLife Stadium which, stated Real Magnet, is the number one stadium…
Surefire Social Adds Atlanta-Based Franchise Marketing Company Promio
Surefire Social, based in Tysons, VA, purchased Atlanta-based franchise marketing company Promio. The acquisition, said a release, preceded a rebranding as Surefire Local,…
Frances Reimers Launches Firestater
Frances Reimers announced the formation of a new, Alexandria-based consultancy to be known as Firestarter. Firestarter will offer one-on-one consulting, training…
“Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?” Asks New York Times
Advertising on the internet has never been easier, reports The New York Times. “Data and automation increasingly allow companies large and small to reach…
Integrating Video into Digital Channels Can Pay Big Dividends for Marketers, Reports Adweek
Integrating video into email, social and other digital channels can pay off big for marketers, reports Adweek. The Adweek article, in part, added: “Not…
NFL Players Association to Give Startups Free Marketing and Licensing Deals
According to the Washington Business Journal, the D.C.-based NFL Players Association is offering entrepreneurs something other investors can’t: NFL players. The…
Digital Marketing News and Updates
Instagram Instagram finally followed in the footsteps of Facebook, Periscope, and Snapchat by launching their own version of a live video streaming feature. Unlike…
HZDG Named Agency of Record for Maryland Marketing Partnership
HZDG has been named agency of record for Maryland Marketing Partnership, an entity formed earlier this year in collaboration with the State of Maryland’…
Funny or Die to Keynote at Campaigns and Marketing Summit on Thursday
Brad Jenkins is an expert at turning belly laughs into beltway advocacy and will kickoff the Campaigns and Marketing Summit on December 1 at…
Agency Couple Behind Baltimore’s Light City Festival Files Countersuit, Posts Open Letter About “Standing Up to Those in Power”
The couple that came up with the idea for the Light City festival in Baltimore has asked a federal judge to bar the city…
Seth Goldman, CEO of Honest Tea, Headlines AMADC’s Masters of Marketing Series on December 5
On Monday, December 5, AMADC returns with its Masters of Marketing Series which will feature a one-on-one conversation with Seth Goldman, Founder…
Direct Marketing News and Updates
Social media has been known to change daily and, within the past few weeks, some interesting new features were introduced that will affect the…
Cade Martin’s Star Wars Campaign for Target
D.C.-based photographer Cade Martin just completed a project to photograph the latest Star Wars toys for Target – toys that will be released…
