Real Magnet Named High Performer for 2016 in Marketing Automation Software Category by G2 Crowd
Bethesda-based Real Magnet, a leading provider of email marketing and marketing automation solutions, has been named a High Performer for 2016 in the Marketing Automation software category by G2…
D.C.-Based LivingSocial to be Sold to Rival Groupon
LivingSocial, the online deals site based in D.C. that was once valued at $6 billion, announced that it is selling itself to rival…
Martha Boudreau, AARP Executive Vice President/Chief Communications & Marketing Officer, Receives AAF DC’s Silver Medal Award
AAF DC, in collaboration with the American Advertising Federation (AAF), presented the prestigious Silver Medal Award to Martha Boudreau, Executive Vice President and Chief…
Digital Marketing News and Updates
If you’re one of the many people who have taken a break from social media until after the election is over, you may…
Ravens/Redskins NFL Game Presented Marketing Challenge to Dunkin’ Donuts
In Maryland, “where the Ravens and Redskins play just 32 miles apart by car and have bordering marketing territories, some businesses can find themselves…
Campaigns and Marketing Summit Set for December 1 in D.C.
The Campaigns & Marketing Summit brings together 300+ brand marketers, PR and advocacy professionals, and political campaign strategists to discuss their common tactics, strategies,…
ANA Calls for Facebook’s Metrics to be Audited
The Association of National Advertisers is calling for Facebook’s metrics to be audited and accredited by the Media Rating Council in light of…
AMADC Kicks Off 2016-2017 Mentor Program
On October 5, AMADC will launch its Mentor Program at General Assembly in Washington, D.C. The program, designed to accommodate up to 25…
Motion Branding
By Don Schaaf As Ferris Bueller famously said, “Life moves pretty fast.” I have been blessed with an advertising and branding career that has…
Digital Marketing and Other Updates You May Have Missed
While you were cherishing the last few days of summer and tweeting away during NFL football, Carousel30 has been keeping up with the big…
Content Marketing in a Post-Organic Era: What’s Working?
Amid the proliferation of content marketing by brands in recent years, Facebook has severely constrained the brand-produced content that it shows to its…
LMO and Real Magnet Announce “Marketing Solutions Partnership”
LMO, a national, full-service marketing agency, and Real Magnet, an industry-leading email and marketing automation provider, announced a marketing solutions partnership. Moving…
Digital Takes Toll of CMOs Concludes New Study
A study published by Russell Reynolds Associates shows that CMO turnover is higher than ever. According to Ad Age, “in some industries, the trend…
Baltimore-Based Loople Has Sights Set on D.C.
Just over a year after launching in Baltimore, Loople, the “search engine for bars and restaurants” is expanding to D.C., reports Technical.ly.…
Brands Betting Big on Podcasts, Reports Adweek
Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…
