AMA Baltimore Accepting Entries for Marketing Excellence Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) is accepting entries for its 33rd annual Marketing Excellence Awards. In-house and agency marketing teams who have conducted campaigns that show…
Hiring an Outside Communications Agency is Hiring a “Caretaker of Your Corporate Reputation”, States Story in O’Dwyer’s
When organizations seek to hire an outside communications firm to support a specific project or a broader objective, many issue a request for proposal…
Jed Hartman, Washington Post Chief Revenue Officer, Named to Adweek List of Most Indispensable Executives
Washington Post Chief Revenue Officer Jed Hartman was named to the annual ‘Adweek 50’ list celebrating the most indispensable executives across marketing, media and…
Informed Delivery by the U.S. Postal Service: A New Channel for Marketers and Communicators
By Huong Cao Communicators and marketers gathered at Maga Design in D.C. on Nov. 15 to attend “AM AdBuzz: Blurring the Lines Between…
Brands Will Deploy Consumer Experience Technology in 2018 to “Cozy Up” to Current and Prospective Users, States Adweek
Forrester predicts that marketing technology budgets will “grow by double digits” in 2018 as brands deploy consumer experience technology designed to cozy up to…
Buzz in Baltimore: Under Armour CMO Out; idfive Launches Port Discovery Website; Jellyfish Recognized by Rackspace
A management shake-up at Under Armour includes the replacement of its chief marketing officer, Andrew Donkin. Donkin joined Under Armour from Amazon in…
AMADC Debuts ‘One Chapter Alliance’ to Expand Member Benefits and Access to Regional Programming and Events
AMA Washington DC (AMADC) reports it is a founding member of the AMA One Chapter Alliance. According to AMADC, the alliance is “a groundbreaking,…
Four Qualifiers to Help Evaluate New Marketing Technology
We live in a time when marketing is changing at a rapid pace. Social media, PPC campaigns, and mobile phones (to name a few)…
Everything Old is New Again – Yes, Even the Future of Marketing
By Emily McDermott With seasons changing and only two months left in the calendar year, you can’t escape hearing what trends everyone considers…
Higher Logic Acquires Real Magnet, Inc., and Informz, Inc.
Higher Logic, an industry leader in cloud-based community platforms based in Arlington, VA, acquired Bethesda-based Real Magnet, Inc, and Informz, Inc., which…
Changing TV Audience Changing the Math for Marketers, Reports AdAge
Twenty years ago, 30 seconds of ad time during NBC’s “Seinfeld” was the most expensive real estate on TV, reports AdAge, but it…
Updates from The Martin Agency, Cvent and D S Simon Media
The Martin Agency in Richmond released its latest “It’s Not Surprising” TV spot for Geico. Called “Triangle,” the spot premiered during the Primetime…
Buzz in Baltimore: imre Names Keenan LGBTQ Executive Director; New Hires at CareFirst BlueCross, Kennedy Krieger and iJET; Kapowza Launches Creig Northrop Campaign
Hunt Valley-based imre hired Joe Keenan as executive director of LGBTQ and entertainment, a newly created role, according to a report by PR…
Marketers Missing a Generation of ‘Unreachables’, States WSJ
It’s no secret we are witnessing a seismic shift in media consumption behavior, reports The Wall Street Journal, which added that as of…
Maryland Marketing Partnership Launches New Statewide Marketing Campaign
When Maryland Gov. Larry Hogan took office in January 2015, his catch phrase became “We’re open for business.” It soon made its way…
