Companies Invest to Boost “Digital Maturity”, States Adweek
As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, technologies and processes, according to Accenture’s Intelligent Operations research.…
The BRINKdown Episode 1: The Science of (Great) Rapid Content Production
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
U.S. Army’s Marketing Chief “Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit”, Reports Adweek
Staffers at the U.S. Senate and House Armed Services Committees heard from the new head of the U.S. Army’s in-house…
Cade Martin Creates Portraits for Washington National Opera’s New Production of “La Traviata”
With the release of the Washington National Opera’s 2018-2019 schedule, Cade Martin shared with Capitol Communicator his rich, dramatic portraits that give…
Crosby Adds Matt Mazer and Jamie Heathcote
Crosby Marketing Communications announced that Matt Mazer and Jamie Heathcote joined the agency as Associate Digital Program Managers, working on paid search, email campaigns,…
Update: The Voice of Hispanic Marketing Rebrands as The Culture Marketing Council: The Voice of Hispanic Marketing
The Voice of Hispanic Marketing, based in Fairfax, VA, rebranded as the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). According to MediaPost,…
D.C.-Area Seeing Growth in Marketing Technology Companies, Reports DC Inno
Think of industries in D.C. and it’s all politics, government, and advocacy, reports DC Inno, which added that the “more technically astute…
Changes to Facebook News Feed Will Reduce Reach of Brands’ Unpaid Posts, Reports WSJ
As Facebook revamps its news feed, reports Wall Street Journal, “marketers are assessing their strategies on the platform and bracing to shell out more…
Facebook to Take in 10 Percent of All U.S. Ad Spending in 2018
Facebook’s growing dominance of digital is already well-known; this year it will account for 23.0% total US digital ad spending. But…
When You’re In It for the Long Game
By Laura Van Eperen, CEO, Van Eperen Just like the University of Wisconsin and the University of Central Florida football teams didn’t get…
Washington Post Promotes Kate Davey and Miki King to VP
The Washington Post promoted Kate Davey in Client Solutions to Vice President, Revenue Strategy. According to The Post, Davey, a former Eugene Meyer Award…
Will Cars Be the Next Media and Marketing Platform?
While autonomous cars won’t be in every garage anytime soon, today’s vehicles have never been more connected, reports Adweek, adding that’s…
U.S. Army Audit Claims ‘Ineffective Marketing Programs’ Wasted Millions in Taxpayer Dollars Each Year, Reports Adweek
The results of an internal audit of the U.S. Army’s budget question the effectiveness of the hundreds of millions in taxpayer dollars…
“Alleged Affair Casts Shadow Over $4B Army Ad Review”, States O’Dwyer’s
The US Army has reassigned a marketing executive after allegations that he had a personal relationship with an ex-McCann staffer, triggering cries that…
HighRock Studios Names Two New Vice Presidents: Len Sullivan and Katie Stover
HighRock Studios has two new additions to their executive leadership team as Len Sullivan and Katie Stover have been promoted as Vice Presidents to…
