Three DC Area Creatives Featured in Digiday’s Changemakers for 2018
One thing that never gets old in media and marketing, according to Digiday, is the desire to rethink the status quo, challenge conventional wisdom and raise the bar. That impulse…
Hospitality Marketing Course Caters to DC’s Record-Breaking Tourism Rise
In 2017, a record-breaking 20.8 million domestic visitors flocked to the nation’s capital where they spent more than $7.5 billion…
How to Overcome the Biggest Challenge of Children’s Hospital Marketing.
By Jim Lansbury One of the biggest challenges of children’s hospital marketing is that no one wants to think about needing a children’…
GDPR for U.S.-Based Marketers
By Greg Kihlström You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you…
BRINKdown Episode 4: The Value of Real-time Content
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
Gannett Adds Marketing and Advertising Company WordStream
Gannett will acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during…
Content Marketing is Essential Marketing Tool
Content marketing is essential to more than half of businesses’ digital marketing strategies, according to a survey from The Manifest. More than half (53%…
Kanban – The Agile Approach That Helps Marketing Teams Manage Chaos
Marketers are the adrenaline junkies of the working world. Quick deadlines and fast-moving campaigns? No sweat. Disruptive new technologies and trends? Not a…
The BRINKdown Episode 3: Why Social Should be Every Campaign Manager’s BFF
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
“We Live in the Future”, Chris Mumford, The Martin Agency, Tells MAMS Attendees
“We live in the future”, Chris Mumford, managing director of Richmond-based The Martin Agency, told attendees at the April 26 Mid-Atlantic Marketing…
Diverse Mix of Companies Attending Mid-Atlantic Marketing Summit on Thursday
The Mid-Atlantic Marketing Summit (MAMS) on April 26 will have the most diverse group of corporations; non-profits; associations; and educational, marketing and…
New Poll Reveals Cause Marketing Preferences Of Moms & Millennials
For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children’s causes. New research…
The BRINKdown Episode 2: Consumers Want Brands to be Politically Engaged
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
AMA Baltimore Announces Winners of 33rd Annual Marketing Excellence Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 33rd Annual Marketing Excellence Awards on March 15. This year’s…
Cision and MediaMath Partner to Give Brands a “Holistic View” of Their Customers
MediaMath and Cision announced a partnership that enables brands to integrate data from earned media with paid media, giving brands a holistic view of…
