Pardo Exits AARP for Nashville Post
Emilio Pardo, the chief brand officer of AARP, has been appointed senior vice president, chief marketing and communications officer responsible for the strategy and direction of branding, marketing and communications…
Updates: People on the Move
Julia McDowell, an eleven-year veteran of Williams Whittle, has been named president of the agency. Rob Whittle is now chairman and CEO. According…
Email Marketing for Everyone
The digital revolution has changed the world around us, erasing distance and making it easier than ever for brands and customers to stay in…
Digital Updates and Google’s Paper Plane Game
Before you leave for your Memorial Day weekend vacation, check up on industry updates to ensure you’re not leaving the office without taking…
Report: Light City Festival Contributed $33.8 Million to Baltimore Economy
Light City Baltimore, the light, music and innovation festival co-created by Baltimore communicators Brooke Hall and Justin Hall of What Works Studio, contributed…
WBA Research Releases Transportation Attitudes and Usage Study
As a leader in transportation market research, WBA Research announces the release of our latest study on attitudes toward and usage of transportation, including…
Surefire Social Adds Content Publishing Features
McLean, VA based Surefire Social announced the launch of a new campaign and content management feature to SurePulse, a digital marketing platform for local…
Do You Know the Guidelines for Native Advertising?
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity…
In the Region: Ogilvy, Borenstein, CCAH & Bosch
98.7 WMZQ-FM, New Country, announced today that JT Bosch has been named Assistant Program Director and Evening Host, effective Monday, May 9,…
Capitol Communicator Launches New Job Site
Capitol Communicator has significantly expanded its reach for Employers and Job Seekers with the launch of its new Jobs section. For employers, listings can…
Is Now the Time to Join the Virtual Reality Wave?
By Michaela Riva Gaaserud, CEO Frameless Technologies, a Mid-Atlantic Marketing Summit Sponsor: Virtual reality (VR) is making headlines worldwide. McDonalds, Jim Beam, Lufthansa,…
GW Study Reveals Top-Ranked Area Malls Appeal to Millennials to Strive
An online panel of 473 shoppers was the focus of a GW School of Business marketing study. The study looked into how shopping malls…
On the Move: Adam J. Smolyar, Lauren Levinson and Lynne Kingsley
The Urban Land Institute (ULI), a global research and education institute dedicated to responsible land use and creating thriving communities, has appointed Adam J.…
Bruce McColl Leaving Mars, Andrew Clarke Named Chief Marketing and Customer Officer
Bruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as…
Everything You Need to Know About Marketing to ‘Generation Z’
By Anna Forbes, The Cyphers Agency Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers…
