Spurrier Group Selected to Promote Upcoming VMFA Kehinde Wiley Exhibit
The Spurrier Group has won a contract to provide strategic marketing and media planning services for the upcoming Kehinde Wiley exhibit at the Virginia Museum of Fine Arts located in…
“Rampant Fraud” Impacting Digital Dollars, States Media Life
A handful of advertisers who had moved money from television to digital, a few months ago, shifted it back again, voicing concerns about digital…
Buzz in Baltimore: News from Groove, MGH, Under Armour and Warschawski
Groove announced its first overseas hire, Jim Banks, as director of paid media. Banks is located in the U.K. and will focus on…
Mid-Atlantic Marketing Summit DC Set for USA Today Headquarters
2016 is the fifth year of the Mid-Atlantic Marketing Summits – the go-to and most respected marketing and communications conferences in the Mid-…
Millennials, Coveted by Marketers, Want to Positively Impact the World
Upwardly mobile millennials are easily the most sought-after demo for marketers and advertisers, so when Forbes publishes its highly coveted 30 Under 30…
AMADC Reorganizes and Rebrands
The Washington, D.C., chapter of the American Marketing Association (AMADC), the fourth largest AMA chapter, has, states a release, “reorganized itself with a…
Internet Marketing Association Starts Mid-Atlantic Chapter
The Internet Marketing Association (IMA) launched a Mid-Atlantic Chapter and named Mostafa Razzak, principal of JMRConnect, as the region’s chairman and executive…
BGE Wins “Campaign of the Year” at AMA Baltimore’s Marketing Excellence Awards
More than 120 marketing professionals turned out Feb. 3 for the 31st Annual Marketing Excellence Awards sponsored by the Baltimore Chapter of the American…
Mid-Atlantic Marketing Summit Spring 2016 Set for April 22
The 2016 Mid-Atlantic Marketing Summit has been set for Friday, April 22, at the TEGNA/USA Today Conference Center in McLean, VA. In…
AMA Baltimore Announces Winners of 31st Annual Marketing Excellence Awards
The Baltimore Chapter of the American Marketing Association (AMA) announced the winners of its 31st Annual Marketing Excellence Awards. Each winner and runner-up…
Northern Shenandoah Valley Seeks Marketing and Branding Assistance
The Northern Shenandoah Valley Regional Commission (NSVRC) – which consists of five counties in the northwest corner of Virginia— is seeking a marketing and branding…
Digital Marketing Updates You May Have Missed
The release of more than 25 relevant updates has our ears ringing! From new releases of Google Maps and Google Photos to Facebook’s…
Long-View Customer Experience Model: Engagement and Action (Part Three)
Over the course of the past two articles in this five-part series, we have learned that Long-View Customer Experience is the the…
Long-View Customer Experience Model: Awareness and Perception (Part Two)
In the first article in this five-part series, we discussed the marketing principles of building consistent, cross-channel marketing efforts and high-quality…
Talking Snapchat, Live-Streaming, Email and More at the Campaigns and Marketing Summit
While communicators explore Snapchat and live-streaming video, email remains the killer app and televised moments from the presidential debates are still a major…
