2016 is the fifth year of the Mid-Atlantic Marketing Summits – the go-to and most respected marketing and communications conferences in the Mid-Atlantic. The full-day events are held in the Spring in Northern Virginia and in the Fall in Baltimore. They bring together hundreds of marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations, exhibits and networking.

The summits are co-produced by two of the most respected news organizations in the region: Potomac Tech Wire, the region’s source for technology news; and Capitol Communicator, the region’s source for marketing and communications news.

Themes focus on the latest ideas, technologies and trends in the ever-changing world of marketing including metrics, mobile, social, big data, marketing automation, online video, experiential advertising and much more.

You should attend the Mid-Atlantic Marketing Summit: Washington, April 22, at USA Today Headquarters in McLean, Va, if you are a CMO, brand marketer, marketing executive, public relations professional, entrepreneur, investor, technologist, creative director, media planner or publisher.
2016 Agenda
Legend

Networking
Keynote
Presentation
Panel
8:00 – 9:00
Registration and Coffee
9:00 – 9:45 
CMO Roundtable: The Big Picture For 2016
Shana Glenzer, CMO, Make Offices
Michael Lees, CMO,  MetaLogix
Trevor Lynn, CMO, Social Tables
9:45 – 10:15 
Keynote: “The Untapped Social Economy”
Rick Rudman, CEO, Tracx
10:15 – 10:45 (Lobby)
Coffee Break
10:45 – 11:15 
Fireside: Seth Goldman, Co-founder, Honest Tea
11:15 – 12:15 
Panel: “What’s Hot in Sports Marketing”
Patrick Duffy, SVP, Monumental Sports & Entertainment
Kristine Friend, Vice President, Brand Marketing, Washington Nationals
Mike Schoenbrun, Chief Revenue Officer, D.C. United
Moderator: Matt White, Chairman and CEO, WHITE64
11:15 – 12:15 
Panel: “On Deadline: How to Best Connect with Reporters?”
Jim Bach, Staff Reporter, Washington Business Journal
George Jackson, Managing Producer, Government Matters ABC7
Rob Pegoraro, Columnist, Yahoo! Tech
Jordan Robertson, Tech Reporter, Bloomberg
Moderator: Tom Resau, SVP, W2 Communications
11:15 – 11:45 
“Lead Scoring: The Science of Prospecting”
Michael Al-Megdad, Product Manager, Real Magnet
11:45 – 12:15 
“Always Know Your Numbers: The Essential Google Analytics Routine for Busy Marketers”
Louis Belpaire, Director of Analytics, Silverback Strategies
12:15 – 12:45
Fireside Chat: “How One Local Company Rocked The Super Bowl With A Creative Ad Buy”

Basim Mansour, President, Michael & Son
12:45 – 1:45 
Lunch
1:45– 2:45 
Panel: “Video in a Social, Mobile and VR World”
Aaron Schwartzbard, CTO, Frameless Technologies
Keith Jodoin, Founder, Sapling Pictures
Moderator: Elizabeth Shea, CEO, SpeakerBox Communications
1:45 – 2:15 
“I Became a Content Marketer Last Year: Now What?”
Greg Kihlström, CEO, Carousel30
1:45 – 2:15 
“Individual Ad Targeting on Facebook, Google and Beyond”
Sue Zoldak, Founder, The Zoldak Agency
2:15 – 2:45 
“Atlas Brew Works: The Craft of Brand Storytelling”
Justin Cox, Founder and CEO, Atlas Brew Works
2:15 – 2:45 
Market Hope, Not Fear
Bruce Lee, Chief Creative Partner, Interplanetary
Andy Semons, Strategic Planning Partner, Interplanetary
2:45 – 3:15 (Lobby)
Coffee Break
3:15 – 3:45
Keynote: David Beebe, VP of Creative and Content Marketing, Marriott
3:15 – 3:45 
“B2G Marketing & PR in 2016″
Julie Murphy, Partner and SVP, Sage Communications
3:45 – 4:45 
“Let’s Cut to the Chase: Here’s What Sales Needs from Marketing Today”
3:45 – 4:15 
“Online Reviews – An Extension of Your Offline Culture & Reputation”
Gabrielle Traff, VP, Marketing, Next Day Blinds
Brian Patterson, Co-founder, Go Fish Digital
3:45 – 4:15 
“The Power of Narratives and What Presidential Candidates’ Websites Can Teach Us”
Deb Lavoy, Founder and CEO, Narrative Builders
4:15 – 4:45 
“Growing Members, Growing Associations”
Henry Stoever, CMO, National Association of Corporate Directors
4:15 – 4:45 
“Measuring Marketing Success as a SaaS Company”
Matt Howard, SVP of Marketing, Sonatype

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