Lessons from #CAMSummitDC: How Social is Going Private
By: Sherri Anne Green, Director of Marketing, LMO Advertising On Friday, November 13, I spoke at the Campaigns & Marketing Summit, jointly hosted by Capitol Communicator, Potomac Tech Wire, and…
Meeting Your Web Audience in Their Language
In today’s communications world, you simply can’t ignore the global reach of the Internet, regardless of your industry. The vast majority of…
Twitter Enables Marketers to Place Pre-Roll Ads
Twitter is bolstering its video ad capabilities with a new feature enabling marketers to easily place pre-roll ads in professionally-produced video content…
WVU IMC’s INTEGRATE Conference Comes to D.C. on Oct. 27
For the past five years, the WVU Integrated Marketing Communications (IMC) graduate program has hosted its INTEGRATE conference in Morgantown, WV. More than 200…
VCU Brandcenter Students Tackle Redskins’ Name and Search for a “Positive Solution”
“In response to a growing concern from fans and others about the Redskins’ name, two teams of (VCU) Brandcenter students volunteered to see if…
Reaching the Growing Number of Hispanics as Part of Your Marketing Campaigns
By Connect360 Multimedia The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country, both in terms…
Potomac Management Resources Listed #1 on Meeting & Event Planners List
Potomac Management Resources (PMR), an association management company headquartered in Alexandria, VA, has been listed in the top spot on the Washington Business Journal’…
Goodwill Industries International Teams Up with Sony Pictures Entertainment for Release of “Hotel Transylvania 2”
Goodwill Industries International, which is based in Rockville, Md, teamed up with Sony Pictures Entertainment for the release of the animated film, Hotel Transylvania…
Michael Phelps Partners with 800razors.com
Baltimore-based 800razors.com announced a strategic partnership with Michael Phelps, who will work with the company as an investor and spokesperson for The…
Mobile Advertising Predicted to Outpace Spending on Newspaper Ads This Year
London agency ZenithOptimedia predicts that in 2015, for the first time, spending on mobile advertising will outpace spending on newspapers in the United States,…
HZDG’s Karen Zuckerman and Daughter, Amanda, Featured in Modern Luxury Magazine
HZDG branding and design firm president and chief creative officer Karen Zuckerman and her daughter Amanda are featured in Modern Luxury magazine discussing their…
Eleven Eleven PR Focuses on Marketing Needs of Startups, Reports DC Inno
“Disrupting a major industry is hard to do if no one has heard of your revolutionary new product,” reports DC Inno in a story…
Carousel30 Releases White Paper on Components of Successful Content Marketing Plan
Carousel30 has released a white paper on the components of a successful content marketing plan. The white paper is targeted at all marketers interested…
Do Robots Have a Role in the Future of Marketing?
Chances are, when you hear the words “robot” and “artificial intelligence,” you think of movies you’ve seen or science fiction novels you’ve…
Virginia to Air About 500 Commercials Touting the Commonwealth During Upcoming UCI Road World Championship
Virginia Tourism Corp. will air about 500 commercials touting the commonwealth during September’s UCI Road World Championships as part of $2 million sponsorship…
