Destination DC to Revitalize its Marketing Campaign, DC Cool
Destination DC will revitalize its marketing campaign, DC Cool, by focusing on millennial travelers and user-generated content with an increased emphasis on social media. Engaging partners, members and the…
Outdoor Lovers Flock to The Nature Conservancy
By Phill Thompson, Marketing Strategist, OmniStudio, Inc. Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best…
The Post Adds Jarrod Dicker as Director of Ad Product and Engineering
The Washington Post added Jarrod Dicker as director of ad product and engineering. This is a newly created position which will be a catalyst…
Hager Sharp Names Jennifer Wayman, MHS, President and CEO
Hager Sharp named Jennifer Wayman, MHS, one of the nation’s most preeminent social marketing experts, to lead the integrated marketing communications agency as…
“Airtight ROI Tracking is a Mirage”, States Matt Goddard, CEO of R2integrated
By Matt Goddard Across marketing blogs, there is a consensus that chief marketing officers (CMO) are under “increased pressure,” “even more pressure” or “increasing…
Buzz in Baltimore: News from MGH, Waterfront Partnership, Warschawski and Big Run Media
At MGH, three new accounts are announced: Homewood Community Partners Initiative, Stevenson University’s Graduate and Professional Studies School and data management software firm…
Cade Martin Photographs America’s Next Top Model Winner for FCB Chicago Campaign for STELARA
Photographer Cade Martin, who photographs those profiled in Capitol Communicator’s “Up Close and Personal” series, worked with FCB Chicago on a STELARA campaign…
Warschawski Chosen By Pompeian for Baltimore PR
Mount Washington-based Warschawski has been hired by Pompeian, Inc., the number-one importer of olive oil in America, headquartered in Baltimore. Warschawski will…
Destination D.C. Targets NYC, Philadelphia and Boston with TV Campaign
Destination D.C., the city’s tourism marketing group, ran its first-ever television ad in May and June in New York, Philadelphia and…
Fairfax City Issues RFP for Branding and Messaging Support
Fairfax City, “a frequent pass-through destination for travelers en route to the Washington, D.C., metro area, is betting on marketing and communications…
Federal Judge Orders Patent and Trademark Office to Cancel Registration of Redskins’ Trademark
The Washington Redskins lost their biggest legal and public relations battle yet in the war over their name after a federal judge ordered the…
Richmond Communicators Connect at Citywide Event on July 16
Richmond’s communications community is hosting a citywide networking event on July 16. PRSA Richmond is partnering with the Richmond Ad Club, the Richmond…
Higher Ed Communicators Talk Trends, Pitches, Print vs. Social and Crisis PR at College Media Conference in D.C.
More than 200 communicators from 163 colleges and universities were in D.C. for the 29th annual College Media Conference, June 29–July 1,…
Brands Need to Build Relevance and Trust Through Content and Connections, Concludes New Research
Brands targeting U.S. consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new…
Buzz in Baltimore: Bill Atkinson Joins 212 Communications; News from Sandy Hillman, Devaney, MGH, idfive and More
Former Baltimore Sun reporter and columnist Bill Atkinson, an executive with the Baltimore office of Weber Shandwick for the past 10 years, has left…
