Data industry veteran Ed Krug launches Zebra Data Services to address gap in B2B data services market
Ed Krug, a long-time direct marketing veteran, launched Zebra Data Services, a data consultancy to fill a need that has long existed in the data services sector. “With an…
Maryland agency updates from PROFILES, C-360 Agency and Smart Connections PR; David Carberry releases “Stop Networking, Start Needworking”
Baltimore’s PROFILES is the PR firm is behind the recent wave of publicity promoting Pittsburgh-based sandwich business Primanti Bros. Restaurant and Bar’…
Navigating the maze of consumer data privacy in marketing
By Response Labs As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world…
Giant launches new brand spot, ‘This is Home’
Landover-based Giant Food, the leading greater Washington, D.C., regional grocery chain, launched its 2024 brand campaign, “This is Home,” highlighting the grocer’…
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies.…
Predict, Prepare, Propel: – Creating Marketing Success in 2024
By Beth Wallace, President, TorchLight Marketing Navigate the new year with precision and power by embracing these six industry changes. Whether the past year…
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity.…
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As…
Marketing/creative staffing firm 24 Seven acquires McKinley Marketing Partners
Marketing/creative staffing firm 24 Seven acquired McKinley Marketing Partners, a provider of marketing/creative staffing headquartered in Alexandria, VA, with a presence in…
New edition of best-selling customer journey orchestration guide gives expanded insights from industry leaders
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and…
New Merkle Report Predicts Seismic Shifts for B2B by 2030
Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released its new report, B2B Futures: The View From 2030.…
Georgetown Basketball signs marketing agreement to promote D.C. restaurant
The Georgetown Hoyas men’s basketball program – “one of the historically strongest brands in college basketball – might not feature the big names of rosters…
A new, improved website identity for AMA Baltimore
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the launch of a new, improved website identity to provide a better user experience for…
MarCom Summit DC brings more than 500 communicators together for networking and learning on key industry topics of this year and next
By Robert Udowitz, co-producer MarCom Summit and Principal of RFP Associates The MarCom Summit DC 2023 on November 2 proved to be a…
New Agile Brand Guide helps marketers create more effective content at scale with Generative AI
By Greg Kihlström The latest book in its Agile Brand Guides series educates marketers on how to create text, image, and video content using…
