Mastering Lead Scoring: A Quick-win Strategy for Customer Segmentation
By Juliana Spadaro, Response Labs Lead generation is certainly important, but it’s also a domain where care and thoughtfulness are essential. This is where lead scoring steps in, a…
Challenges facing marketing execs, including AI, leaves them pessimistic about the future
Top marketing executives are growing increasingly cynical about their own roles, as well as the overall direction of their marketing organizations, according to findings…
New Agile Brand Guide provides framework for marketers to utilize KPIs and metrics for improved results
By Greg Kihlström The Agile Brand released the latest book in its Agile Brand Guides series to educate marketers on how to utilize a…
AMA Baltimore announces 2023-2024 Executive Board
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced its executive board for the 2023-2024 chapter year. The executive board is a group…
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
By Response Labs In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers.…
AARP joins D.C. Pickleball Team as sponsor
D.C. Pickleball Team (DCPT), D.C.’s first professional pickleball team in Major League Pickleball (MLP), announced AARP as a sponsor and will…
The Washington Post and Compass Coffee brew “The Post Roast”
The Washington Post and Compass Coffee announced the release of “The Post Roast,” a collaborative coffee blend in celebration of The 7, The Post’…
Disconnect between consumers and marketers makes for major marketing misses
The disconnect between how consumers and marketers see things has produced some major marketing misses recently, states Inside Radio. Now a new study conducted…
New podcast from The Agile Brand discusses factors driving business innovation
The Innovation Economy launches with three distinct looks at the future of work From the creators of the award-winning The Agile Brand with…
Five ways restaurants can leverage back-to-school marketing
By Response Labs As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that…
“Now is the time for marketers to build brand awareness,” states AdRoll
AdRoll released the Q3 2023 edition of its State of Digital Marketing Report, a comprehensive summary providing invaluable insights into the changing digital marketing…
Navigating the digital marketing data maze: Common data hygiene problems
By Response Labs In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However,…
AMADC Marketing Mentors Network looking for marketers and proteges
Applications are open for the 2023-2024 AMADC Marketing Mentors Network and they are looking for marketers and proteges. Whether you’re an experienced…
212 Communications releases Swifty series on “Not Your Parents’ PR” podcast; Intrinsic Digital makes Inc. 5000 list; Sage Growth Partners adds to team
All eyes are on Taylor Swift right now as she closes the first U.S. leg of the Eras tour. To examine her history…
Skittles at risk of boycott after being accused of “woke” LGBT+ packaging
Skittles has been earmarked as being at risk of facing a boycott after it was accused of producing “woke” LGBT+ packaging, states a GBN…
