New Agile Brand Guide helps marketers have more compelling real-time interactions with their customers
The latest book in its Agile Brand Guides series educates marketers on how to design, build and implement chat bots, conversational AI and live chat to improve the customer experience…
Take it from Barbie: A Masterclass in Loyalty Marketing
By Juliana Spadaro, Response Labs Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now.…
AI for Marketers: The Hype and Reality of Generative AI
By Greg Kihlström Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT…
Key data metrics to measure at each stage of the marketing funnel
By Juliana Spadaro, Response Labs In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize…
Washington Commanders could be looking at a total rebrand — including a name change
Ownership may not be the only thing changing for the Washington Commanders. “Commanders could change team name again to wipe slate clean after Dan…
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on how to build and optimize high-performing teams, processes and platforms
The demands on marketing teams within the enterprise continue to compound as rising expectations from stakeholders and consumers require improvements in results from marketing…
FTC proposes rule to stop marketers from using illicit reviews
The Federal Trade Commission has proposed a rule to stop marketers from using illicit reviews and endorsement practices such as using fake reviews, suppressing…
Jeep, Disney, Ford, Coca-Cola and Levi Strauss are most “patriotic” brands in USA states new survey
Jeep is ranked most patriotic brand for a 22nd consecutive year, followed by Disney, Ford, Coca-Cola and Levi Strauss, according to a report,…
New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
By Greg Kihlström The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build and implement…
Mid-Atlantic MarCom Summit and ADWKDC23 announced
The Mid-Atlantic MarCom Summit, the region’s largest annual gathering of marketing, advertising, PR, communications, and media professionals, will be held on November…
Australia’s Robotic Marketer enters U.S. market, selects Baltimore-based C-360 Agency for AI marketing plan partnership; news from WYPR; Unconquered now a B Corp
Robotic Marketer, the world’s first artificial intelligence based technology that combines machine learning and big data to write complex marketing plans in minutes,…
Film producer and former PR firm owner appointed interim CEO of Baltimore Office of Promotion & Arts
The Baltimore Office of Promotion and the Arts (BOPA) has appointed Todd Yuhanick as interim CEO. With a background as a film producer and…
Washington Commanders’ trademark denied by U.S. Patent and Trademark Office
When the Washington Commanders unveiled their new name and uniforms in February 2022, team executives detailed the lengthy rebranding process that had included months…
Podcasts return between $4 and $6 for every dollar spent, states study of ad buyers
Identifying a medium’s return on ad spend is tricky, but Acast set out to do just that, reports Inside Radio. After conducting a…
National Crime Prevention Council, with Red Thinking
By Red Thinking Empathy is emotional jet fuel, and here at Red Thinking, we always lead with heart. So, when The National Crime Prevention…
