Two senators investigating if Anheuser-Busch’s partnership with trans influencer Dylan Mulvaney violates Beer Institute’s guidelines prohibiting marketing to underage individuals
U.S. Senate Commerce Committee Ranking Member Ted Cruz (R-Texas) and Sen. Marsha Blackburn (R-Tenn.), Ranking Member of the Subcommittee on Consumer Protection, Product Safety, and Data Security,…
Blakley Joins Your Public Radio; Freidenberg to Transamerica; News from MPT, Warschawski and GKV
Your Public Radio recently named Jonathan Blakley as chief content officer of WYPR/WTMD and announced the promotion of Tyler Laporte to assistant program…
AMA Baltimore announces winners of 2023 MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its annual MX Awards, on Wednesday, May 17, at the American Visionary…
AARP wins four Webby Awards
D.C.-based AARP took home four #WebbyAwards, honoring outstanding work by the teams behind The Ethel newsletter, The Perfect Scam podcast and AARP…
Stephanie Linnartz, new Under Armour CEO, says her goal is delivering “elevated design and products”
“Short term, the news from Under Armour isn’t great. In posting fourth-quarter results that were mostly in line with expectations, it sees…
Using customer personas to build better and more efficient marketing campaigns
By Response Labs Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers,…
The latest Agile Brand Guide helps marketers at large organizations successfully implement Agile Marketing
Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to…
GetGenius introduces AI social media marketing tool
GetGenius has launched getgenius.ai, which, states a release, is “the world’s first AI-driven social media marketing platform that takes content creation,…
Using Behavioral Economics to improve your Omnichannel Programs
By Tracie Varvir, Response Labs Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about…
Top insights to better target donors
In February 2023, Williams Whittle, in conjunction with KB Insights, conducted a national survey of adults to better understand donor behaviors and intentions to…
SAUCONY > RIDE 16 Launch (Take Courage)
Saucony launched a new campaign called “Take Courage” which celebrates the launch of their new sneaker, the Saucony Ride 16. The campaign was created…
New guide to AI and marketing helps marketers successfully implement artificial intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in…
CreateAthon@VCU provides valuable marketing resources to Richmond-area nonprofits
The CreateAthon@VCU is an annual 24-hour event organized by the Richard T. Robertson School of Media and Culture in the College of…
Visit Annapolis & Anne Arundel County named title sponsor of Santa Maria Cup; Maryland Hall to launch CRAB Radio
Organizers of the Santa Maria Cup have announced Visit Annapolis & Anne Arundel County as the title sponsor for the East Coast stop of…
Are you rebrand ready?
By Tanya Nazarian, Senior Vice President, Growth, at Grafik There are many different reasons to consider a rebrand. The most common involve a shift…
