How great marketing is like a great sports team
By HBP To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email…
Salesforce announces Einstein GPT
Salesforce launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce and…
12 nonprofit marketing trends for 2023
As we begin 2023, there are a variety of nonprofit marketing factors to consider for the post-pandemic world. 2022 began with uncertainty in…
Bowser’s office opens marketing and communications RFP to market the District’s homebuying programs to Black Washingtonians
In Washington, D.C,, the homeownership rate for Black households is 34 percent compared to nearly 49 percent for White households based on US…
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team
The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns…
Government Marketing University and GAIN to Become Part of GovExec 360
GovExec, the market-leading sales and marketing intelligence company for government leaders and contractors, announced today that it will consolidate Government Marketing University (GMarkU)…
Eli Meir Kaplan photographs new Harbor East campaign
Lifestyle photographer and director Eli Meir Kaplan brings his authentic style and ability to connect with subjects to a new campaign for Baltimore’s…
Everything you need to know about Contact Keys in Salesforce Marketing Cloud
By Response Labs Inc. We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing…
The C-360 Agency selected by Liberian Registry for fractional CMO+ communications services
The C-360 agency, a full-service integrated marketing and communications agency specializing in global marketing strategy, creative services, public relations, digital strategy, and…
Agencies Promoting MarylandSaves Retirement Savings Program
The State of Maryland has a new program to encourage more Maryland workers to save for a more secure retirement and a range of…
“Make every message matter” states Response Labs at Baltimore Innovation Week 2022
By Jason Miller, Creative Director, Response Labs One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was…
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing…
National marketers lack vision into local partners’ business and marketing challenges
A third of national marketers say 40% or more of their company’s revenue comes from local business partners. Yet two-thirds of national…
PenFed Credit Union marketing campaign takes over Concourse C Connector at Washington Dulles International Airport
Clear Channel Airports announced a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit…
SR&B Advertising wins AMA Baltimore 75th Anniversary logo competition; Dov Hoffman to Weber Shandwick; MPT’s Harry Vaughn joins Silver Circle
Maryland Public Television’s Harry Vaughn, a key contributor to the statewide public TV network for four decades, has been inducted into the National…
