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Marketing

Keynote and agenda announced at Summits
Events

Seth Goldman will Keynote at the combined summits of ADWKDC, Mid-Atlantic Marketing Summit and PR Summit DC to be held at Capital One Hall on November 3, 2022. “The…

Capitol CommunicatorOct 1, 2022
Marketing

AMADC’s Marketing Mentors Network is kicking off in October with a new cohort of marketers. Here’s what you get: * A community of…

Guest ColumnistSep 27, 2022
AMADC’s Marketing Mentors Network seeks AMADC members to be proteges
PR

Baltimore’s Vitamin reports that a campaign for commercial and general contracting firm High Mark Construction generated a nearly 900% return on ad spend…

Jeffrey DavisSep 25, 2022
Mindgrub handing out ice cream for 20th; Vitamin scores a big ROI; new MPT college funding program and imre announces more promotions
Marketing

By Greg Kihlström  The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It…

Greg KihlströmSep 14, 2022
Agile Brand Guides series launches with The Agile Brand Guide to Customer Data Platforms
Marketing

By Brianna Martin, Director of Brand Marketing, Mighty Citizen “It isn’t just creation and promotion; it is a process as well. I think…

Guest ColumnistSep 13, 2022
What is Marketing Maturity? And how to measure yours
Marketing

It seems like the Washington Commanders “are still figuring out their place in the world, literally,” reports CBS Sports, as during their season opener…

Capitol CommunicatorSep 13, 2022
Marketing Mistake: Washington Commanders sell mugs with Washington state outline during home opener, states CBS Sports
Marketing

Nasuti & Hinkle Creative Thinking is offering a pair of new services especially for startups and small to medium-sized businesses to help them…

Capitol CommunicatorAug 9, 2022
Companies and peeps happenings
Events

Marketers can now create lead generation marketing campaigns in minutes. Just because it’s summer doesn’t mean your campaigns stop.  But the last…

Guest ColumnistAug 2, 2022
Contentware releases new AI-generated campaigns for lead gen
Marketing

The Washington Wizards and the Washington Capitals are hosting the Marcus Graham Project (MGP) Sports Marketing Workshop at Capital One Arena from September 19-…

Capitol CommunicatorJul 29, 2022
Wizards and Caps host Marcus Graham Project Sports Marketing Workshop Sept. 19-22
Events

The largest conferences for advertising, marketing, public relations and media professionals in the Mid Atlantic are coming together on Thursday, November 3 to create…

Capitol CommunicatorJul 27, 2022
Communicators to converge live at this year’s PR Summit DC, Mid-Atlantic Marketing Summit & ADWK DC on November 3
Marketing

“With the economy slowing down after unprecedented supply chain woes and inflation at its highest in decades—and a growing number of economists predicting…

Capitol CommunicatorJul 17, 2022
Job market takes turn for the worse, reports Ad Age
Marketing

Billboards Target Vacationers on Florida’s Panhandle Independent, full-service marketing agency RP3 is helping its client ABC Fine Wines and Spirits usher in…

Capitol CommunicatorJul 6, 2022
RP3 Agency launches summer marketing campaign for ABC Fine Wines and Spirits
Marketing

Two-thirds of 500 marketers surveyed by Sprout Social are planning to invest at least a quarter of their budget in metaverse tactics related…

Capitol CommunicatorJun 6, 2022
Two-thirds of surveyed plan to invest in metaverse tactics
People

Ann Turner Cook, the original Gerber Baby whose familiar face has been printed on thousands of products over generations, has died, the company announced…

Capitol CommunicatorJun 6, 2022
Ann Turner Cook, the face on Gerber baby products for generations, dies at 95
Marketing

By Liquified Creative In the world of email marketing, the following question is all too familiar: How do I make my campaigns stand out…

Guest ColumnistMay 29, 2022
Should you use emojis in email marketing?
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