Agencies may face legal risks working for fossil fuel clients
If you’re an agency, working for Big Oil might get you sued, says an Adweek post. That’s the message of a new report from activist group Clean Creatives,…
Maryland updates: Data is focus of latest imre hires; news from Groove Commerce, MGH, SECU and Pugh & Tiller
Marketing agency imre announced that it has named Matthew Zogby as Chief Data Officer and Christopher Lang as Head of Data Science, as the…
Engaging with U.S. Hispanics is “essential strategy for brand growth,” states Univision
For many advertisers, “there are many opportunities for advertisers to connect and engage with U.S. Hispanics once they understand the diversity of this…
Washington Commanders launch in-house creative entity called Washington Branded
The Washington Commanders have launched an in-house marketing, media and entertainment studio called Washington Branded. This new creative arm, states a release, will…
People in the news: Damon Burrell joins GEICO as CMO and Joseph Feese joins CFP Board as PR Director
Damon Burrell joined GEICO as Chief Marketing Officer. Burrell, above, will oversee all of GEICO’s marketing efforts. Burrell, states a release, joins GEICO…
New Ocean City, MD, marketing campaign to focus on “mix of media streams new to the resort”
BVK, the Wisconsin-based marketing firm the Ocean City, MD, government hired at the beginning of 2022, presented the Ocean City Tourism Commission with…
Valtech acquires Baltimore-based The Berndt Group
Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital…
Burger King sued over deceptive marketing
Four Burger King customers are suing the chain over its marketing, claiming that the company makes the burger look about 35% bigger in its…
The C-360 Agency receives Veteran-Owned Small Business Enterprise (VSBE) Certification
The C-360 agency, an integrated communications agency specializing in public relations, marketing, social media and digital strategy and advertising, has received the Veteran-…
Marketing to Gen Z
By Kelly Callahan-Poe As a group, Generation Z, AKA Gen Z, in their tweens to mid-twenties (9-24), are the most digitally…
Do Discounts Drive Leads?
Your data may prove something different! Here’s a case study on how data can increase response rates and ROI. By Victory-360 As…
Sinclair Broadcast Group launches Free State Strategic Services
Sinclair Broadcast Group, Inc. launched Free State Strategic Services, to provide the federal government, along with state and local agencies, a suite of targeted…
CCM Hockey, MassMutual drop Ovechkin from marketing campaigns
CCM Hockey and MassMutual will no longer use Washington Capitals star Alex Ovechkin in marketing campaigns following Russia’s invasion of Ukraine, reports NBC…
Rapidly expanding number of marketers taking specific actions to protest Russian invasion of Ukraine
A rapidly expanding number of marketers are taking specific actions to protest the Russian invasion and ongoing war in Ukraine, according to a new…
New survey concludes consumers want brands to take a stand for Ukraine
As businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research shows that consumers have high expectations…
