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Home » Washington Commanders launch in-house creative entity called Washington Branded

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Washington Commanders launch in-house creative entity called Washington Branded

by | Apr 20, 2022

The Washington Commanders have launched an in-house marketing, media and entertainment studio called Washington Branded. This new creative arm, states a release, will offer partners two collaborative options – original content and branded content – focused on the creation of cross-platform content that fans and wider audiences see as entertainment they genuinely want to watch. With talent from a variety of brand, entertainment, media, sports and film backgrounds, Washington Branded is set to stand apart from other similar entities in the industry.

“The idea of the studio was born from a process of honest self-reflection and an analysis of ever-changing brand and consumer needs,” said Chief Creative & Digital Officer Will Misselbrook. “In today’s fragmented media world, where technology enables consumers to control what, where and when they experience their entertainment, traditional methods of reaching audiences aren’t enough. By harnessing the power of storytelling, we’re seeking to break through and engage wherever fans and audiences happen to be, leading to deeper, long-lasting connections.”

While still relatively new in the NFL, continues the release, the effectiveness of a branded entertainment studio in increasing reach and leveling up engagement has been demonstrated in other spaces, including streaming services and news media outlets. Through Washington Branded, partners will have the ability to take advantage of the organization’s robust creative team, comprised of content creators, designers, producers, marketing, innovation and social media specialists, and more, who will work thoroughly and thoughtfully to produce innovative programming from idea to execution.

“We’ve already done considerable work to improve our fan experience and expand our partnership offering. Under Will’s leadership, we’ve continued to push our creative strategy in new and exciting ways. The Commanders’ recent rebrand is a perfect example of that,” said Jason Wright, president of the team.

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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