“The idea of the studio was born from a process of honest self-reflection and an analysis of ever-changing brand and consumer needs,” said Chief Creative & Digital Officer Will Misselbrook. “In today’s fragmented media world, where technology enables consumers to control what, where and when they experience their entertainment, traditional methods of reaching audiences aren’t enough. By harnessing the power of storytelling, we’re seeking to break through and engage wherever fans and audiences happen to be, leading to deeper, long-lasting connections.”
While still relatively new in the NFL, continues the release, the effectiveness of a branded entertainment studio in increasing reach and leveling up engagement has been demonstrated in other spaces, including streaming services and news media outlets. Through Washington Branded, partners will have the ability to take advantage of the organization’s robust creative team, comprised of content creators, designers, producers, marketing, innovation and social media specialists, and more, who will work thoroughly and thoughtfully to produce innovative programming from idea to execution.
“We’ve already done considerable work to improve our fan experience and expand our partnership offering. Under Will’s leadership, we’ve continued to push our creative strategy in new and exciting ways. The Commanders’ recent rebrand is a perfect example of that,” said Jason Wright, president of the team.