ANA announces initiative to help reduce online hate speech
Ninety leading marketers, agencies, media companies, social media platforms, trade groups and NGOs have pledged to take definitive action to combat online hate speech through their support of the ANA’…
HomeAdvisor charged with cheating businesses seeking leads for home improvement projects
The Federal Trade Commission, based in Washington, D.C., issued an administrative complaint against Denver-based, HomeAdvisor – a company affiliated with Angi that states…
Rise of the Fractional CMO: A smart strategy for capturing marketing executive leadership at a fraction of the cost
By C-360 Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the…
Buzz in Baltimore: Greg Abel’s “What’s the Big Idea?” unlimited PTO at TBC, Banner’s Inner Harbor newsroom, downtown signs and more
By Jeffrey Davis, Baltimore Regional Editor PR pro and master story-teller Greg Abel is coming out with “What’s the Big Idea? with…
AMA’s latest CMO Survey “bursting with good news,” reports AMADC
AMA’s most recent CMO Survey is “bursting with good news,” reports AMADC. Some of the “good news” includes: Yearly growth in marketing spending…
CCM Hockey, one of the largest producers of hockey equipment, to stop using Washington Capitals star Alex Ovechkin and other Russian-born players in marketing
CCM Hockey, one of the largest producers of hockey equipment in the world, is planning to stop using Washington Capitals star Alex Ovechkin, as…
Marketing for Change promotes Meisha Thigpen to Creative Director
Marketing for Change Co., a research and creative agency focused on behavior change, announced the promotion of Meisha Thigpen to creative director. Thigpen previously…
Board of Child Care selects Baltimore’s C-360 for marketing communications
Baltimore-based agency C-360 has been selected by the Board of Child Care (BCC) to provide marketing communications services to promote BCC’s…
The Changing Media Landscape for Giving: 2022 Donor Survey Results
By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the…
D.C.-area football fans react to WFT rebrand as Commanders
A cheer erupted from the crowd watching the announcement on a big screen at National Harbor when team president Jason Wright said: “We are…
SEO in 2022
By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space. Everything from Google to the smart…
2022: A Year of Fundamental Change for Communicators
By Phil Rabin, Editor, Capitol Communicator For some reason, when we turn the calendar from December to January, we assume that our world starts…
Survey Finds 50 Percent of Marketers Feature LGBTQ+ Casting in Ads
Half of the marketers responding to an ANA survey indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting. The report,…
Marketing/Advertising Industry More Diverse than Ever, States New Study
The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA…
Gannett Reports Robust Digital Revenue in Q3
Gannett Co., owner of more than 200 daily newspaper brands and the nation’s largest newspaper chain as measured by total circulation, reported third-…
