POLITICO names executive vice president for AI & Innovation because AI now “reshapes how professionals seek, filter, and act on information”
POLITICO announced that Francesca Barber is taking on the role of Executive Vice President, AI & Innovation and will lead “our strategy to leverage the next wave of technological change…
New book “AI Isn’t a Goal (or a Strategy)” upends the way enterprises talk about AI
Marketing technology veteran Greg Kihlström makes the case that algorithms are supporting actors, not the plot. Marketers chasing the next algorithmic silver bullet might…
New Muck Rack venture, Generative Pulse, empowers organizations to take control of AI narratives
Generative Pulse, described as “a groundbreaking new solution for shaping brand visibility in generative AI responses,” is now available, providing brands with the insights…
RockDove Solutions and Institute for Crisis Management forge one-of-a-kind partnership to deliver a comprehensive crisis preparedness and response solution
RockDove Solutions, developer of the In Case of Crisis threat and crisis management platform, formed a strategic partnership with the Institute for Crisis Management…
Skype, the pioneering online video calling service, ended May 5
Skype, the pioneering online video calling service that has been around for more than two decades, ended service May 5. According to NPR, Microsoft,…
WaPo forms strategic partnership with OpenAI
The Washington Post formed a strategic partnership with OpenAI “to make high-quality news more accessible in ChatGPT. As part of this partnership, ChatGPT…
Microsoft says sayonara to Skype
It’s time to say sayonara to Skype, with Microsoft saying it will be shutting down its video and chat app on May 5,…
Ad agencies using AI: How Response Labs created a year-in-review generator with Anthropic
Artificial intelligence (AI) has revolutionized the marketing world, but it takes a strategic approach to harness its potential in ways that are both functional…
Generative AI chatbots did “shoddy job” summarizing the news finds BBC study
Four major generative AI chatbots did a shoddy job of summarizing the news, a study by the BBC found. The BBC fed content from…
A majority of U.S. internet households now are “cord cutters” or “cord nevers”
An increasing number of U.S. internet households are characterizing themselves as “cord cutters” according to Parks Associates’ latest research from its Video Services…
Collage launches proprietary AI solutions to fuel client brand growth
Collage, the leading provider of cultural intelligence, reports it has launched its proprietary AI-enabled platform “to revolutionize the way brands uncover cultural insights,…
Meta to spend billions this year on AI expansion, Mark Zuckerberg Says
Meta CEO Mark Zuckerberg said his company will spend $60-$65 billion this year as it looks to “significantly” expand its artificial intelligence team…
FTC requires marketer to pay $1 million for claims its AI product could make websites compliant with accessibility guidelines
The Federal Trade Commission will require software provider accessiBe to pay $1 million to settle allegations that it misrepresented the ability of its AI-…
Three predictions for 2025, a year of significant transformation
Here we go again. Another year, and more predictions. First, however, let’s look briefly back at the last year. It turns out that…
AI revolution is a “fundamental transformation in how strategic marketing decisions are conceptualized and executed,” states new report
Lightricks conducted a collaborative research project on the AI revolution with the American Marketing Association surveying over 1,000 marketing professionals. The results were…
