Social Media Buzz Sends Popeyes to Top of Twitter’s Trending List
Popeyes picked up valuable earned media from two NFL players and customers cheered the return of the Louisiana-based chain’s chicken sandwich, two
Baltimore-Based Under Armour to Ramp Up Marketing in 2020
It’s been a busy fall for Baltimore-based Under Armour, reports AdAge. In late October, states an AdAge post, “the sportswear giant announced
D.C.-Area Agency Items: DC Inno’s 2019 ’50 on Fire’ List, Dalton Strategies, Banner Public Affairs, Gabriel Marketing Group, The Reis Group and Beyond Definition
Olivia Alair Dalton launched Dalton Strategies. Dalton was a former spokeswoman to First Lady Michelle Obama, President Obama’s campaigns, then-U.S. Senator
AARP’s Martha Boudreau to be Keynote Speaker at WWPR’s PR Woman of the Year Award Luncheon on Nov. 15
Washington Women in PR reports that Martha Boudreau will be the keynote speaker at this year’s 30th annual PR Woman of the Year
Nats Seventh-Game World Series Win was Ratings Winner
The Washington Nationals’ first-ever World Series title delivered a big audience for Fox Wednesday night, reports The Hollywood Reporter. The Hollywood Reporter post
Horror Halloween From GEICO
Happy #GEICOween! According to the Chevy Chase, MD, insurance company, “in honor of our new favorite time of year, we’re bringing back this
Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy
Earlier this year, we hit a remarkable milestone, reports AdAge, when, according to eMarketer, “Americans now spend more time staring at the small screens
Rewriting the Rules: PR Firms Now in Territory Once Commanded Solely by Ad Agencies, Reports AdAge
The lines between paid media (ads) and earned media (editorial coverage) are all but erased, reports AdAge, “with an increasing number of PR firms
“People Hate Ads”, States Article in New York Times
In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set
One-in-Five U.S. Newsroom Employees Live in NYC, LA or D.C.
New York, Los Angeles and Washington, D.C., are the financial, entertainment and political capitals of the United States, reports the Pew Research Center,
D.C. Agency Updates: Levick, Sensis and Yes&
China Telecom’s U.S. unit hired D.C.-based Levick Strategic Communications for a public affairs campaign and crisis communications counsel/support/services
TV Ratings High in D.C. and Houston for World Series
While national number for the first two games of the World Series have been down from last year’s Fall Classic, reports TVNewsCheck, there
Stop the Presses! Is USA Today’s Print Edition Headed for History as Focus Shifts to Digital?
USA Today and its digital sites are about to undergo a major restructuring that will include building up digital marketing while phasing out the
D.C.-Area Agency Updates: FORA Partners, Invariant and U.Group
Obama White House alum Campbell Spencer and Republican campaign strategist and corporate consultant Max Hamel launched a public affairs agency called FORA Partners (“FORA”
Brands Engaging Younger Customers at Deeper Level
More Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, “there are marked
