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D.C.-Area Agency Updates: LMO, Spoke and Borenstein Group
LMO, based in Arlington, Va, has been selected to support three “challenger brands”, including Nutshell, Ann Arbor, Michigan, a customer relationship manager software designed
Social Media Sites Striving to Make a Better Case to Advertisers, States Media Life
When Facebook admitted (over and over) that it had screwed up the metrics on some of its ad measurements, the top-ranked social media
Stagwell Group Acquires Harris Brand and Harris Poll
The Stagwell Group, which is based in D.C., announced its fund, Stagwell Media LLC, acquired certain custom research assets from Nielsen, including the
$125 Million Spent So Far on Advertising for Nine Movies Nominated for the Oscar Best Picture Award
The entertainment industry is spending lots of money promoting the nine movies nominated for the Oscar Best Picture award. In fact, the industry has
What Big Data Said About the Inaugural Crowd
Dr. Daniel Scantlebury a Data Scientist at Resonate, offered his thoughts about what Big Data said about the inaugural crowd: I live about a
WWPR Announces its 2017 Board: Kelly Mack Named President
Washington Women in Public Relations (WWPR) announced its 2017 Board of Directors. The new board is as follows: · President: Kelly Mack, Administration for Community
Washington Post Creates “The Lily” to Reach Millennial Women
The Washington Post is working on The Lily, a new experimental, visually-driven product designed for millennial women, reports Poynter The Poynter piece, in
Become Superhero Smart Through “LIFT OFF!” The Social PR Pro’s Guide to the Galaxy
By Shonali Burke If you’re like most Social PR pros, you spend your weekend working as hard as you play. Let’s face
Washington Post Working to Attract International Readers
The Washington Post has launched Today’s WorldView, its first product created for an international audience. Anchored by foreign affairs reporter Ishaan Tharoor, the
What Winning a Gold Quill Award Can Do
For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. Gold Quill is the only
NYC Ad Agencies Supported Employees Who Joined Women’s March on D.C.
A number of advertising agencies were supporting and organizing efforts around the global marches for women’s rights on Saturday, including several that are
President Trump’s “Combative Nature” Lifting Viewer Interest in Cable News
“Cable news networks had reason to feel bittersweet about the end of 2016 as Donald Trump’s historic campaign for the White House drove
Al-Jazeera’s Jeff Ballou Named President of National Press Club
Al-Jazeera Media Network news editor Jeff Ballou took his oath of office as president of the National Press Club at his sold-out
Real Magnet Recognized as a Best Software for Marketing Teams | 2017 by G2 Crowd
Real Magnet, a leading provider of email marketing and marketing automation solutions, has been recognized as a Best Software for Marketing Teams | 2017 by
