Qorvis MSLGROUP Announces 11 New Hires
Qorvis MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe located in Washington announced a number of new additions. Christian Hertenstein comes to
CHILDREN FIND THEIR CREATIVE SPARK THROUGH NEW ADVERTISING CAMPAIGN FOR CAPITOL HILL ARTS WORKSHOP (CHAW)
The Capitol Hill Arts Workshop (CHAW), in collaboration with Ad 2 DC, is proud to announce its newest advertising campaign, “Art Sparks.” Launched April
Is Now the Time to Join the Virtual Reality Wave?
By Michaela Riva Gaaserud, CEO Frameless Technologies, a Mid-Atlantic Marketing Summit Sponsor: Virtual reality (VR) is making headlines worldwide. McDonalds, Jim Beam, Lufthansa,
Will Ad Blocking Change Advertising?
By Donna Spurrier Will ad blocking change advertising? Yes, in more than one way, hopefully. The direction may be more education about what ads
GW Study Reveals Top-Ranked Area Malls Appeal to Millennials to Strive
An online panel of 473 shoppers was the focus of a GW School of Business marketing study. The study looked into how shopping malls
Virtual Reality Center Coming to University of Maryland
As reported by Potomac Tech Wire, The University of Maryland on Saturday officially broke ground on a new 215,000-square-foot computer science
Huffington Post Editor Explains Flap Over Uber Story, Reports Ad Age
Greg Beyer, an editor at the Huffington Post, sent an email to colleagues on Friday explaining why he passed on a pitch from a
On the Move: Adam J. Smolyar, Lauren Levinson and Lynne Kingsley
The Urban Land Institute (ULI), a global research and education institute dedicated to responsible land use and creating thriving communities, has appointed Adam J.
Gannett Focusing on Purchasing Tribune Publishing
Gannett Co.,which owns USA TODAY and more than 100 other media properties across the country, has offered to buy Tribune Publishing for about
Bruce McColl Leaving Mars, Andrew Clarke Named Chief Marketing and Customer Officer
Bruce McColl, chief marketing officer of McLean, Va,-based Mars, is leaving the candy, food and petcare company after 24 years, including 10 as
What’s Ahead for Ad Agencies? More Open-Sourcing of Talent and Capability, States Ad Age Article
Historically, states Ad Age, the advertising business was straightforward. Marketers hired agencies to create 30-second spots, place them on TV and in magazines
Everything You Need to Know About Marketing to ‘Generation Z’
By Anna Forbes, The Cyphers Agency Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers
Crosby Selected to Support the Department of Defense Military Community and Family Policy
Crosby Marketing Communications has been selected to support the Department of Defense Office of Military Community and Family Policy Blanket Purchase Agreement (BPA) to
D.C.-Area Updates: Environics, McBee and Potomac Management Resources
Environics Communications promoted Mimi Carter to senior vice president and general manager in the agency’s D.C. office. Carter joined Environics in 2015
Laura Van Eperen Named to Board of Maryland Public-Private Partnership Marketing Corporation
Laura Van Eperen, founder and CEO of Van Eperen, an integrated communications agency in North Bethesda, Md., has been named to the Board of
