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Home » CHILDREN FIND THEIR CREATIVE SPARK THROUGH NEW ADVERTISING CAMPAIGN FOR CAPITOL HILL ARTS WORKSHOP (CHAW)

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CHILDREN FIND THEIR CREATIVE SPARK THROUGH NEW ADVERTISING CAMPAIGN FOR CAPITOL HILL ARTS WORKSHOP (CHAW)

by | May 8, 2016

The Capitol Hill Arts Workshop (CHAW), in collaboration with Ad 2 DC, is proud to announce its newest advertising campaign, “Art Sparks.” Launched April 1, the campaign emphasizes the benefits of a youth arts education at CHAW and showcases how art sparks confidence, creativity, and community for students.

One of the highlights of the “Art Sparks” campaign is a commercial featuring stop-motion videography of current students, ranging from 3 to 15 years old, who depict the diversity of the CHAW family. Filmed onsite at CHAW, the students proudly share their talents in dance, music, ceramics, and visual art, and finally are shown together with dazzling sparklers in hand, emphasizing the spirit and unity of CHAW.

Classes at CHAW offer so much more than painting a picture or dancing on stage,” says Jill Strachan, CHAW’s executive director. “They’re really about the confidence your child will gain and carry throughout life, finding their creative side, and making new friends from other communities.”

CHAW’s video commercial is featured on News Channel 8/ABC 7 and YouTube. Other components of the multimedia campaign, which runs through June, can be found on iHeartRadio’s DC partner stations (WASH-FM, WBIG-FM, WIHT-FM, WMQZ-FM, WWDC-FM), in print in the Washington FAMILY Magazine and El Tiempo Latino, and online on thehillishome.com, dcist.com, and on Digilant Media’s partner sites, including washingtonpost.com.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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