The Definitive Guide to Public Service Announcements (PSAs)
By Rob Whittle, CEO, Williams Whittle Years ago, I was asked by my boat captain/friend to be the navigator on a sailing voyage
Reaching Zillennials with Nostalgia
By Chris Schembri, Founder and CEO of Aletheia Marketing & Media Do you remember when you were a kid, and you could not wait
Small Ad Agencies Can Produce Great Work
By Ron Owens Great work. Everybody talks about it, but unless you work in the right kind of advertising agency, it’s hard to
Nonprofit Giveaway from 522 Productions
The most pressing issue many nonprofits face is the ability to maintain adequate funding to support their operations and other initiatives. Yet even as
The Agency Reel Today
By Rob Whittle, CEO, Williams Whittle Used to be that you toted your VHS tape to a prospect’s office, popped it in the
Get the Most Out of Your Ad Agency
By Ron Owens When I was advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best out of my
Marketing for Change Partners with The Abbi Agency and Ericka Aviles Consulting to Execute $3.2M Health Insurance Exchange Contract
The collective partnership of Marketing for Change, a research and creative agency anchored in behavioral science, The Abbi Agency, and Ericka Aviles Consulting has
Branding and Marketing Outlook for 2021
By Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will
Ad Agencies’ Biggest Neglect: Their People
By Ron Owens An oft-quoted remark goes, “The assets of an advertising agency go down in the elevator every evening.” There’s no
The Data-Backed Guide to Utilizing Public Service Announcements
By Rob Whittle, CEO, Williams Whittle When we first talk to people about Public Service Announcements (PSAs), their first reaction is almost always skeptical.
Williams Whittle Donor Survey Provides Insights for Nonprofits
By Rob Whittle, CEO, Williams Whittle I’ve always believed that if you’re the person who can say, “I just spoke to your
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Contemplating a Fresh Start in 2021?
By Laura Evans Manatos A photo I keep on my iPhone reminds me of how miserable I was. It shows me in a TV
Marketing for Change Names Karen Ong Executive Creative Director
Marketing for Change, a research and creative agency focused on behavior change, announced the promotion of Karen Ong to executive creative director. A principal
Interning with Hands-On Experience: FilmFestDC
By Mac Bassett and Kaylea Tolchin Building up to the festival and throughout its duration, the REQ intern team was able to manage this
