RP3 Agency launches brand campaign for Giant Food
TV and Online Spots Feature Real Shoppers and Stress Brand’s Legacy of Serving Local Communities Independent, full-service marketing agency RP3 has launched a new campaign for Giant Food…
AAF DC taps January Third for 2022 DC American Advertising Awards Show creative campaign
AAF DC has tapped creative agency January Third to develop the creative campaign for the 2022 DC American Advertising Awards show. DC agencies, brands,…
World Cup influenced “Rewind” ad by Elevation
Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish). The ad tells the story of…
“Inclusion” voted ANA’s Marketing Word of the Year for 2022
“Inclusion” is the ANA’s Marketing Word of the Year for 2022. Last year’s ANA Marketing Word of the Year was “Diversity,” an…
BIA projects $165.7 billion in 2023 for the local advertising marketplace, indicating flat year-over-year revenue expectations
In its newly released 2023 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, VA, estimates revenues across all media in the U.S.…
Maryland Updates: Eric Lent to Guru; New Storyfarm video for Andis; Cyphers adds two
Eric Lent has joined Guru as Director, Client Development & Strategic Partnerships. The marketing agency is a bicoastal Certified B Corp focused on purpose-…
Twitter lost 50 of its top 100 advertisers, report says
Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states…
It’s time to showcase your best work at the American Advertising Awards
You know your work stands out in a crowd but how does it stand up against your peers? Enter the 2023 American Advertising Awards…
A grand gathering for mid-atlantic ADMARCOM professionals
A record number of professionals from the advertising, marketing, public relations and media fields gathered on Nov. 3 for the combined Mid-Atlantic Marketing…
Advertising: Vital to our economy – essential to business
By Ron Owens To date, few Americans know that advertising is the key driver of the U.S. economy and a major contributor to…
About 60 percent of Black viewers more likely to buy from brands that feature someone from their identity group in ads
There were mixed results in Nielsen’s Amplifying Black voices in media study, reports PublishersDaily. On the downside, continues PublishersDaily, there was a decline…
Maryland judge strikes down digital ad tax
After just two years, Maryland’s digital advertising tax was struck down in the Anne Arundel County Circuit Court after Judge Alison Asti sided…
New ad campaign promotes updated bivalent COVID-19 vaccines
The Biden administration is launching a new ad campaign to promote the updated bivalent COVID-19 vaccines, in hopes of accelerating a booster campaign…
The Story of Jack Daniel’s Advertising featured at ADWKDC
Nelson Eddy is always in search of a good story. Nelson has paddled 450 miles on the Mississippi River; ridden the rails across Tennessee…
Amazon asks judge to dismiss lawsuit claiming the company wrongly uses voice recordings captured by Alexa to target ads
Amazon is pressing a federal judge to dismiss a lawsuit claiming that the company wrongly uses voice recordings captured by Alexa to target ads,…
