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Home » DOJ sues Google claiming it is monopolizing advertising technology

Capitol Communicator reports that the Department of Justice is suing Google claiming it is monopolizing advertising technology.

DOJ sues Google claiming it is monopolizing advertising technology

by | Jan 25, 2023

The Department of Justice and eight states sued Google, claiming the internet giant has an illegal monopoly over online advertising, reports CBS.

It’s the fifth federal antitrust suit against the Alphabet-owned company since 2020, when the DOJ sued it over what the government claims is a monopoly in search.By buying up competitors and steering potential customers to its own products, continued the CBS report.

“Google “has corrupted legitimate competition in the ad tech industry,” the government said in its complaint.

“Google uses its dominion over digital advertising technology to funnel more transactions to its own ad tech products where it extracts inflated fees to line its own pockets at the expense of the advertisers and publishers it purportedly serves,” the suit states.”Attorney General Merrick Garland said that Google has “severely weakened” competition in the ad tech industry.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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