BCF Adds HZ: The Story Behind the Story
WPP subsidiary Burson Cohn and Wolfe has acquired the Rockville-based company known as HZ for an undisclosed sum. Executives said HZ will remain in Rockville, Md, and operate as…
U.S. Army Delays “Contentious” Agency Review
“The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the…
Facebook Accused of Bilking Advertisers
Facebook has been hit with a lawsuit accusing it of bilking advertisers by inflating the number of people its ads could reach, reports Digital…
2018 Inc. 5000 List of Fastest-Growing Private Companies in America Includes Many in D.C., Maryland and Virginia
A number of companies in D.C., Maryland and Virginia are included in Inc.’s annual list of fastest-growing private companies in America.…
Maryland Updates: New Owner for The Business Monthly; Ignition Digital Launches; Jellyfish to Move to Harbor Point
Ownership of The Business Monthly, the business publication covering Howard and Anne Arundel counties, has changed hands, according to the company. Daniel Medinger has…
The Cyphers Agency Wins Three New Accounts for Marketing, Public Relations & Event Management
Integrated marketing agency, The Cyphers Agency, has been selected to represent two national brands: the American Frozen Food Institute (AFFI) and the Government Employees’…
Hackers Use Chipotle Ad for Malware Attack
Confiant, a cyber security company supporting publishers such as Tribune Media, Internet Brands, Vice Media, Peopleconnect, and Topix, identified what researchers at the company…
Advertising Now the Biggest and Fastest-Growing Part of Roku
Roku may have made its name as a connected TV device maker, but advertising is now the biggest and fastest-growing part of the…
Brand Safety Institute Launches Digital Advertising Education and Certification Program
“To help the digital advertising industry tackle one of its most visible and persistent challenges”, states a release, a new industry initiative – the Brand…
Find Prospects Among a Billion Active Monthly Users
By David Ketchum, CEO and Founder at Current Asia WeChat for consumer and brand marketing is not new, but now increasingly B2B companies are…
Z-Burger Under Fire for Tweet that Juxtaposed Photo of Murdered American Journalist With Image of a Hamburger
DC-based chain Z-Burger has been criticized for a tweet that juxtaposed a photo of murdered American journalist James Foley awaiting execution by…
Apple’s New Safari Browser Will “Erode Advertisers’ Ability to Reach their Customers with Relevant Advertising”
The upcoming version of Apple’s Safari browser, slated to be released in September, will “erode advertisers’ ability to reach their customers with relevant…
Number of Print Advertisers Drops in Early 2018
The number of print advertisers fell by 13% from January to April 2018, according to an analysis by ad sales intelligence platform MediaRadar, reports…
Age is Next Issue for Advertisers to Address
Following Procter & Gamble’s Marc Pritchard’s recent prediction that age will be the next issue on the agenda for advertisers to address…
Online Video is World’s Fastest-Growing Advertising Format
The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67…
