Under Armour Adds Tommy Hilfiger’s de Pestel as CMO
Under Armour, Inc. announced the appointment of Alessandro de Pestel as Chief Marketing Officer as part of a plan to “drive growth through the implementation of strategic marketing activities and…
Ad Council Rebrands
The Ad Council is embarking on its most extensive rebrand in the organization’s 75-year history to better adapt to changing industry trends,…
Top Brands Discuss Trends You Need to Know at Mid-Atlantic Marketing Summit Baltimore
The sixth annual Mid-Atlantic Marketing Summit Baltimore to be held September 27 at the Pier 5 Hotel will feature thought leaders from some…
Check Out the Jon Barnes Mid-Atlantic Marketing Summit Baltimore Challenge
Jon Barnes is challenging you to comment on this video and if we get 25 comments he will appear in the attire seen in…
Maryland News: Barb Clapp Honored; WYPR’s Tony Brandon to Retire, Dry Run Honey Hires Octavo Designs and More
Barb Clapp, president and CEO of Clapp Communications, has been selected as a winner of CEO Report’s Mid-Atlantic Women’s Leadership Awards.…
Lawsuit Claims Facebook Misleads Advertisers About its Effectiveness
A lawsuit filed by InvestorVillage.com claims that Facebook misleads advertisers about how effective it is, reports West Virginia Public Broadcasting, which added that…
USA TODAY NETWORK Launches LOCALiQ, a Digital Marketing and Advertising Service
USA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large,…
Low-Cost Viral Videos Replacing Pricey Political Ads, Reports NY Times
These are not the stories that candidates usually turn to the camera and open up about in ads, reports The New York Times, which…
Cade Martin Shoots Images to Convey Unique Personality of Savannah, “One of the Most Iconic American Cities”
Cade Martin, the D.C.-based award-winning photographer behind Capitol Communicator’s ‘Up Close and Personal’ profile series, recently focused on Savannah which,…
Brands Tackle Tough Issues
Nike’s 30th anniversary Just Do It campaign underlines the mantra that brands and corporations are expected to take a stand on issues and…
Crosby Awards Scholarship to High School Senior
Maia Brown, a senior at Broadneck High School in Annapolis, Md, has received a $5,000 Crosby Marketing & Media Studies Scholarship. The scholarship…
Buzz in Baltimore: T. Rowe Price Launches Ad Campaign; Amobee Acquires Videology; News from GKV and R2i
Baltimore-based T. Rowe Price launched a new U.S. mass media advertising campaign, “The Full Story,” showcasing its strategic investing approach. According to…
Kickstarter Set for ‘Ad Quest’, a Game Where You are “The Advertising Creatives”
There is a kickstarter set for “Ad Quest”, a game where you are “the advertising creatives.” According to the website: “Your goal is to…
Jellyfish Tops BBJ’s List of Largest Baltimore Ad Agencies
Jellyfish is Baltimore’s largest advertising agency, according to the annual list published by the Baltimore Business Journal. The listing ranks agencies based on…
Two-Thirds of U.S. Businesses Invest in Online Advertising
U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread…
