Google Gives Advertisers More Data to Help Them Make Better Marketing Decisions
After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns, states a…
Google’s Algorithms Now Automate and Develop More Effective Ad Campaigns
Google added several ad tools built on artificial intelligence, aimed at helping marketers automate and develop more effective advertising campaigns. The idea is to…
RED Releases Rhapsochord Software System for Podcast Ads
The Washington Post’s Research, Experimentation and Development (RED) team has released Rhapsochord, a software system that, states The Post, “uses automation to monitor…
Maryland Updates: Kapowza Wins Emmy for Northrop Realty Commercial; GEBA Adds Susan Boswell in Marketing Role
Baltimore’s Kapowza announced that it won an Emmy in the category of Commercial, Single Spot for the “Blue Box” television commercial at the…
“Frenemies”: The Epic Disruption of the Ad Business (and Everything Else) According to Ken Auletta
By Cary Hatch Advertising is not dead, but somewhere between “whistling through the graveyard” and adapting to be more useful to consumers and reaching…
Ferrara Named Chief Creative and Content Officer at Sinclair
Sinclair Broadcast Group, Inc. announced that Lou Ferrara will join its national digital news platform Circa as Chief Creative and Content Officer. The announcement…
CommunicationsMatch and RFP Associates Partner on Tools to Help Companies Find Communications Agencies & Improve Search Outcomes
CommunicationsMatch, the first online search platform dedicated to finding and hiring PR and communications firms, has partnered with Fairfax, VA-based RFP Associates, a…
AT&T Adds AppNexus
AT&T has added AppNexus, with multiple news outlets pegging the price of the deal at around $1.6 billion. According to MediaPost,…
Google Rebrands Ad Products
Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and…
#SeeHer Campaign: P&G Launches Initiatives to Boost Women in Advertising
Pointing to a Association of National Advertisers #SeeHer study that found that women and girls are inaccurately or negatively portrayed in 29% of ads…
Buzz in Baltimore: News from GKV, Jellyfish, Warschawski & R2i
GKV announced a new client, Brown & Toland Physicians, a California-based medical group with a leading network of independent doctors delivering personalized, high-…
Around Town: Wine Association Taps REQ for Web Design, Vox Media’s Concert Signs New Publishers, More
WSWA, the national association representing the wholesale tier of the wine and spirits industry, selected REQ to redesign and relaunch their current website. The…
IAB Report Predicts Most People Will Watch World Cup on Smartphones With Free Ad-Supported Streaming
More than two-thirds (67%) of consumers globally have streamed live video content and 52 percent of that group prefer free, ad supported live…
UVA Takes 2nd Place in AAF’s National Student Advertising Competition
The “Promotions” course in the University of Virginia’s McIntire School of Commerce, taught by marketing professor Carrie Heilman, capped a memorable academic year…
Advertisers Looking for Alternatives to Google, Facebook
Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control…
