Missing Types: Absent Letters, A, B and O, Highlight New American Red Cross Blood Drive Campaign
The American Red Cross launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not given in years, to give blood…
DC Truth Initiative’s National Opioid Addiction Prevention Ads Meant to ‘Shock the Conscious’
A construction worker deliberately slams a door on his arm. Another young man grabs a hammer, takes three breaths and brings it down on…
Three DC Area Creatives Featured in Digiday’s Changemakers for 2018
One thing that never gets old in media and marketing, according to Digiday, is the desire to rethink the status quo, challenge conventional wisdom…
Privacy Issues Heat Up Tensions Between Apple and Facebook
Chief executive Tim Cook is positioning Apple as the face of “responsible tech.” After taking some verbal shots at Facebook, NBC News reports, Apple…
Ellicott City Flood Hits Insight180 Again: ‘Our Heads Are Spinning’
The recent flash flood that devastated historic Ellicott City for the second time in two years also hit Insight180 again. The branding and design…
Publishers Open Data Toolkits to Advertisers
As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands…
New Maryland Law Will Regulate Facebook, Social Media Political Ads
Maryland will regulate political ads on Facebook and other social media sites beginning July 1 after Gov. Larry Hogan allowed a bill to become…
Judge to Rule on Metro’s ACLU Ad Ban, Calls Approach ‘Very Random’
A federal judge in Washington said that Metro’s rules for reviewing proposed advertisements for its buses and subway stations are applied inconsistently, and…
The Cyphers Agency Hires Caroline Gergely as Account Coordinator
Integrated marketing agency, The Cyphers Agency, hired Caroline Gergely as account coordinator to support the agency’s account services team. She will work on…
Shorter Video Ads Growing Quickly in Popularity
“Six-second video ads are on the rise in a big way,” reports DigitalNewsDaily, which added that the number of vendors running this ad…
LOCAL IMPACT DC Explored Local Advertising Market and Technology, Digital Trends Driving Consumer Engagement
By Huong Cao Broadcasters, publishers, digital media and agency executives attended LOCAL IMPACT DC to examine the Baltimore-Washington ad market at the National…
Maryland News: Planit to Promote Grip Boost; PROFILES Adds Two; Van Eperen and Stanton Receive ‘Best Places to Work’ Awards by Washington Business Journal
Planit announced it is working with Grip Boost “to optimize its ecommerce presence,” drive online sales and raise awareness of the brand’s line…
Storyfarm Creates Commercials with Hall of Famers Johnny Bench and Mike Ditka for Blue-Emu
Baltimore production agency Storyfarm hosted Hall of Famers Johnny Bench and Mike Ditka in Charm City for two days of shooting national TV commercials.…
Washingtonian Ends “I’M NOT A TOURIST. I LIVE HERE.” T-Shirt Campaign, Which Did Not Show any African Americans
“Although White residents may now make up 44 percent of the District’s population, Washington, D.C., once coined “Chocolate City,” is still majority…
MGH Sinks Its Claws into Agency Partnership with Mason’s Famous Lobster Rolls
MGH has been selected by Mason’s Famous Lobster Rolls, a fast-casual restaurant chain specializing in wild-caught, sustainable Maine lobster rolls, to…
