Videology Filing for Bankruptcy
Videology, the software provider for converged TV and video advertising founded in 2007 by Baltimore’s Scott Ferber, also the co-founder of advertising.com, is filing for chapter 11…
Hearst Newspapers Tests Pay-Per-Article Technology with Advertisers
Hearst Newspapers will test pay-per-article technology on five of its publications, reports DigitalNewsDaily, which added that the platform from SolidOpinion “also enables…
Gannett Adds Marketing and Advertising Company WordStream
Gannett will acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during…
Google to Dominate Local Digital Advertising in 2018, States BIA Advisory Services
Local search advertising on Google and local advertising on YouTube will top $19 billion nationwide and exceed $1 billion in the combined D.C.…
Under Armour “Focused on Being a Louder Brand”
Under Armour is in it to win it, and it’s using all the marketing muscle at its disposal to amplify that message, reports…
Students Shape AD2DC’s Latest Pro Bono Campaign
Modeled after the successful civic engagement program in Chicago, Mikva Challenge DC empowers youth to be informed and active citizens. Mikva helps students start…
BIA Forecasts Local TV Station Revenue to Reach $27.68 B in 2018, Driven by Political and Digital Advertising
BIA Advisory Services’ U.S. local advertising forecast indicates it will be a solid year for the television industry, with local television station revenue…
Facebook Reports $11.8 Billion in Ad Revenue for Q1 2018 – 50% More Than Same Period Last Year
Facebook’s strong ad revenue gains and growing user base signals that, so far, the social network appears to be weathering the storm that…
Diverse Mix of Companies Attending Mid-Atlantic Marketing Summit on Thursday
The Mid-Atlantic Marketing Summit (MAMS) on April 26 will have the most diverse group of corporations; non-profits; associations; and educational, marketing and…
Local Ad Spending in Baltimore-Washington Marketplace will be Focus of LOCAL IMPACT DC Conference on May 10
Chantilly-based BIA Advisory Services reported that local ad spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018, with…
Local Ad Spending in Baltimore-Washington Metro Area to Reach $7.9 Billion in 2018
Local advertising spending in the Baltimore-Washington metro area will reach $7.9 billion in 2018 across markets in D.C, Maryland and Virginia,…
Richmond Ad Community Honors Its Best at the Richmond Show
The best in Richmond advertising last year was recognized on April 6 at the Richmond Show, the Advertising Club of Richmond’s annual awards…
“Targeted Advertising is Big Business for Facebook”, States Recode
Facebook collects a lot of data about you — everything from your email address to the strength of your phone’s battery, reports Recode, which…
The BRINKdown Episode 2: Consumers Want Brands to be Politically Engaged
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
Design Army Wins Best of Show at AAF DC’s 2018 American Advertising Awards
The American Advertising Federation-DC Chapter hosted the American Advertising Awards-DC Gala on March 29 at Gypsy Sally’s in Washington, D.C.…
