MDB Releases TV Spot Promoting Launch of DC Lottery’s DC2 Game
MDB Communications Inc. released a unique new TV spot to promote the launch of DC Lottery’s DC2 game. The spot features a silhouetted figure dancing along to an original…
SmithGifford Launches Ad Campaign for Sandy Spring Bank
Award-winning advertising and marketing services agency SmithGifford launched a new advertising campaign for Sandy Spring Bank. The campaign captures real life moments where…
GKV’s Old Bay Campaign Wins Best in Show as Ad Club of Baltimore Celebrates “The Last ADDYs?”
Baltimore’s advertising community gathered on March 8 to pay their last respects to “advertising as we know it” and honor the outstanding contributions…
Baltimore-Based Under Armour “Finding its Groove” on Snapchat
From virtual slam dunks to interactive mobile games, Baltimore-based Under Armour “is finding its groove on Snapchat”, states Adweek, which added that within…
iDigital Media Group Partners with D.C.’s Department of For-Hire Vehicles
iDigital Media Group, LLC., launched a partnership with the Department of For-Hire Vehicles (DFHV) to be one of the exclusive advertising partners for…
Past Year was “Bonanza” for the Bottom Line at TV Networks and Cable News Networks
“President Donald Trump may like to trash the major TV news networks as “failing” and “fake news,” but the first year of his presidency…
Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together
Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required…
The BRINKdown Episode 1: The Science of (Great) Rapid Content Production
BRINK is a creative digital agency who believes there is a lot of waste among marketing and communications agencies: waste in time, resources and…
Optimize Facebook Ads: A/B Testing
By Kristin Dyak, The Cyphers Agency Creating the perfect Facebook ad isn’t one-stop shopping. It takes creative elements, a calculated budget and…
Brad Armstrong Named Interim Executive Director of Brandcenter in Richmond
Brad Armstrong was named interim executive director of the Brandcenter in Richmond as the school continues its search for a permanent replacement for Helayne…
New Deal May Mean Ads Will Be More Effective and Less Annoying to Consumers
Madison Avenue is taking one more step in its ongoing quest to change how advertising is measured, states Variety, which added that as “TV’…
Nominations for AAF DC’s 2018 Silver Medal Award Now Open
Nominations for AAF DC’s 2018 Silver Medal Award are now open. The American Advertising Federation’s Silver Medal Award Program was established in…
Facebook Plans Changes to its Advertising Metrics
Facebook plans to make changes to the advertising metrics it reports in a move that will give advertisers greater transparency into the way they…
Consumers Favor TV Advertising Over Any Other Medium, States New Survey
Consumers favor TV advertising; more than half (58%) prefer to see or hear a TV advertisement over any other medium, reports Clutch, which added:…
Advertisers Must Keep Current With Connected Consumers
Last year marked a distinct shift in power away from the traditional thrones of cable networks and into the hands of consumers, reports Adweek,…
