Clare Advisors Advises Carousel30 on its Sale to YES&
M&A Advisory firm Clare Advisors www.clareadvisors.com) is pleased to announce that it served as exclusive financial advisor to Carousel30, an award-winning, digital agency, in its…
U.S. Army’s Marketing Chief “Briefed Congressional Staff About Adweek’s Coverage of Ongoing Audit”, Reports Adweek
Staffers at the U.S. Senate and House Armed Services Committees heard from the new head of the U.S. Army’s in-house…
Google Chrome To Block Ads On Sites That Don’t Comply With ‘Better Ads’
Google’s Chrome ad blocker will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with…
New Geico Preroll Ads Are An “Interrupt-a-Palooza”
The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD. According to…
Tide Topped 2018 Super Bowl Ads According to AAF DC’s Between Downs
An estimated 103.4 million people watched the Philadelphia Eagles beat the New England Patriots in Sunday’s Super Bowl. And, while it was…
Kevin Kempske Promoted to President and COO at GKV
GKV in Baltimore announced the promotion of Kevin Kempske to president and chief operating officer, while agency founder Roger Gray will continue as Chairman…
Super Bowl Ad Winners and Losers – Best Entertainment vs. Best Ad
By David Warschawski One of the biggest misconceptions about Super Bowl ads centers around the lens people use to judge them. There is a…
“Alexa Loses Her Voice” Wins Super Bowl Ad Meter
Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia…
Falls Church, VA, Company to Run Super Bowl Ad Following 33 Percent Jump in Job Applications Following Last Year’s Super Bowl Marketing Push
CSRA CURIOSITY BROADCAST SCREENER CSRA Inc., the Falls Church, VA-based government IT contractor, will be running, for the second year, an ad during…
Super Bowl Ads Measure Mood of America
Each year, states an Associated Press story, “Super Bowl ads offer a snapshot of the national psyche. Last year, just after President Donald Trump…
The Value of Super Bowl Ad Teasers: They Stir Up Social Media and Extend Ad’s Shelf Life
By Jim Lansbury Let me start by saying for the record that I hate Super Bowl ad teasers and this Super Bowl ad preview…
Ads to Advertise Super Bowl Ads: Maybe Not Such a Good Idea After All?
By Matt Smith There was a time—let’s call it the good old days—when, during the weeks leading up to that great…
Super Bowl Advertising: Fourth and Long
By Bob Sprague Gladiatorial contests at the Colosseum in Ancient Rome were interspersed with live naval battles, animal hunts, and the occasional Christian dinner…
Ad Council and Partners Launch Campaign on Sexual Harassment, Reports MediaPost
In an effort to further drive the conversation around sexual harassment and gender inequality, the Ad Council, the Rape, Abuse & Incest National Network…
What’s Ahead for Facebook’s News Feed, Advertisers See “Video Ambitions”, Reports NY Times
Facebook made waves in the media industry with its announcement it would put a new focus on “meaningful social interactions” with close friends and…
