CVS Cracks Down on Photo-Manipulation of Beauty Imagery in Marketing Materials
CVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels, reports the Wall…
Changes to Facebook News Feed Will Reduce Reach of Brands’ Unpaid Posts, Reports WSJ
As Facebook revamps its news feed, reports Wall Street Journal, “marketers are assessing their strategies on the platform and bracing to shell out more…
Stephen Rogers, Agency Executive and National ADDY Leader, Dies
Stephen P. Rogers, a highly respected advertising executive in Baltimore and nationally, died Jan. 9 following a more than four-year battle with prostate…
Adweek Posts Its 10 Best Ads of 2017
According to Adweek, its 10 best ads of 2017 “tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social…
Facebook to Take in 10 Percent of All U.S. Ad Spending in 2018
Facebook’s growing dominance of digital is already well-known; this year it will account for 23.0% total US digital ad spending. But…
ANA Adds WOMMA
The ANA (Association of National Advertisers) is acquiring the Word of Mouth Marketing Association (WOMMA). According to an ANA release, WOMMA, founded in 2004,…
U.S. Army Audit Claims ‘Ineffective Marketing Programs’ Wasted Millions in Taxpayer Dollars Each Year, Reports Adweek
The results of an internal audit of the U.S. Army’s budget question the effectiveness of the hundreds of millions in taxpayer dollars…
WTOP-FM, Country’s Top Billing Radio Station, Becomes ABC Radio News Affiliate
“The nation’s most successful all-news radio station is changing network providers. Hubbard Broadcasting’s WTOP-FM (103.5) Washington D.C. has…
ADG Looking to Hire After Acquisition by Alaska-based Chenega Corporation
ADG Creative announced that Chenega Corporation, a federal and commercial services contractor headquartered in Anchorage, Alaska, will acquire the Columbia-based agency in January.…
Holiday Ad Review 2017: The Year of “Bringing People Together”
By Jim Lansbury Let’s face it, 2017 was not exactly a warm and fuzzy year. Everything seemed more polarized, more controversial, more divided…
The Martin Agency Adds Virginia Tourism Corp
Virginia Tourism Corp. selected Richmond-based The Martin Agency as its advertising agency of record, reports the Richmond Times-Dispatch, which added that the…
Federal Court Denies Archdiocese of Washington Request to Put Christmas Ads on WMATA Buses
A federal court denied a request by the Archdiocese of Washington to allow it to put Christmas ads on Washington Metropolitan Area Transit Authority…
Local Ad Revenue in the U.S. to Reach $151.2 Billion in 2018 Predicts BIA/Kelsey
BIA/Kelsey’s new U.S. Local Advertising Forecast 2018 projects total local ad revenue in the U.S. will reach $151.2 billion…
Changing Course, Facebook to Test Pre-Roll Ads, States MediaPost
Changing course, Facebook will test pre-roll ads in front of videos streamed in its Watch service, reports MediaPost, which added that the decision…
Hiring an Outside Communications Agency is Hiring a “Caretaker of Your Corporate Reputation”, States Story in O’Dwyer’s
When organizations seek to hire an outside communications firm to support a specific project or a broader objective, many issue a request for proposal…
