After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns, states a media report that added that earlier this month, Google confirmed that it would run a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find listings.

Now, “Google announced that the Search Analytics API found in the Search Console now allows advertisers to retrieve 25,000 rows of data per request, up from 5,000 rows previously. Marketers can query all their search analytics data without exceeding their quota by running a daily query for one day’s worth of data,” continued the  report.

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