Google Training Ad-Placement Computer Systems to Be Offended, Reports NY Times
Over the years, Google trained computer systems to keep copyrighted content and pornography off its YouTube service, reports the New York Times, but, continued the Times, “after seeing ads from…
Roku Introducing Audience Guarantees for Advertisers
In Roku’s latest effort to attract more traditional TV ad dollars, reports AdAge, “the company is introducing audience guarantees for advertisers buying commercial…
YouTube Working to Assure Marketers They Won’t Be Paying for Ads on “Unsavory Content”, Reports AdAge
Marketers will soon have more options at their disposal when advertising on YouTube, stated AdAge, which added that YouTube said “it’s working with…
Buzz in Baltimore: Orange Element Celebrates Anniversary in New HQ; TBC Rolls Out “The Real Deal” Campaign for ZIPS
Full-service creative agency Orange Element hosted a reception to welcome friends, clients and the regional business community to the firm’s new Harbor…
WTOP Top Ad Revenue-Generating Radio Station in Country in 2016
dcrtv.com reports that all-newser WTOP was the top ad revenue-generating radio station in the nation in 2016, with $67.5 million…
“Shows Trump hates are seeing big ad gains”, States Media Life Magazine
Media buyers and planners have predicted, since the moment Donald Trump took office, that the new president would have an impact on media, reports…
Digital Revenues for U.S. Radio Stations Increased in 2016, According to New BIA/Kelsey
The digital advertising income of U.S. radio stations continued its ascent in 2016, as the industry reported a 14 percent increase in online…
GMMB Wins Best of Show at American Advertising Awards-DC Gala
AAF DC hosted the American Advertising Awards-DC gala on March 24 and presented its 2017 ADDY® Awards, recognizing advertising creative excellence. This annual…
ANA Issues YouTube Advisory, Tells Google ‘To Do No Harm’, Reports MediaPost
“In an ironic twist for a company whose corporate motto is “do the right thing,” the Association of National Advertisers issued an advisory warning…
Google to Keep Ads Off ‘Hateful, Offensive’ YouTube Content
Google will give advertisers more control over where their ads appear and improve its internal controls, reports NPR, “as the owner of AdWords and…
Traditional Ad Agencies Working to Better Compete for Digital Dollars
As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices…
ANA Wants Seven Major Ad Platforms to Allow Independent Auditing
The Association of National Advertisers wants seven of the world’s biggest ad platforms to open themselves to independent auditing of ad campaigns, reports…
DC’s Advertising Awards Festival, ADCHELLA, Set for March 24 at Newseum
DC’s Advertising Awards Festival, ADCHELLA, is set for Friday, March 24, and you’re invited to come see and hear the greatest hits!…
SXSW’s Message to Marketers: Brands have to Move Faster While Maintaining Marketing Strategies
There was a ton of talk at this year’s South by Southwest about digital transformation and customer experience, the buzz terms of 2017…
Baltimore ADDY Awards: Best of Show to Planit; Frank Strategic Marketing and Early Light Media Win Top Honors
Baltimore’s advertising community celebrated excellence in advertising Thursday at the 43rd Annual Baltimore American Advertising “00ADDYs” Awards Show, presented by Comcast Spotlight and…
