When the Student Becomes the Master: Marketing Lessons from the Class of 2017
By Jim Lansbury I recently had the honor of judging the AAF National Student Competition. I went into it thinking I’d see a lot of wildly creative, yet somehow…
President Trump’s “Campaign Apparatus” Launches Ad Campaign to Tout his Achievements in First 100 Days in Office, Reports NY Post
President Trump’s campaign apparatus launched a seven-figure TV ad campaign to tout his achievements in his first 100 days in office, reports…
DARK SOCIAL Episode II: The Analytics Strike Back
In the first episode of DARK SOCIAL, we explained what dark social is. We also explained why marketers see dark social as a threat,…
Marketers Spent $72.5 Billion on Digital Ads in 2016, States New IAB Report
Marketers spent $72.5 billion on digital advertising in 2016, an increase of 22 percent from 2015, as Google and Facebook once again booked…
Van Eperen Adds Emily McDermott as Account Supervisor in Baltimore
Van Eperen, an integrated communications agency specializing in public relations, marketing, social media, and digital strategy and advertising, announces that Emily McDermott has joined…
DARK SOCIAL Episode I: Rise of the Dark Side
What is Dark Social? Dark Social, a term coined by The Atlantic’s Alexis Madrigal, is one-to-one social sharing through direct communication:…
The Washington Post Completes Rollout of Zeus, Its Speed-Focused Advertising Technology
The Washington Post has completed rollout of Zeus, its speed-focused advertising technology which, states the Post delivers “an optimal ad experience for both…
LinkedIn Grows to Half-a-Billion Users Worldwide
LinkedIn announced that half-a-billion people are now on the professional networking site—providing the latest set of numbers since it was acquired…
Baltimore Updates from GKV, Weber Shandwick and MGH
GKV announced a new client, Orizon Foods, a subsidiary of Orizon S.A. — one of the largest business conglomerates in South America, based in…
North Potomac Times Suspends Publication; Joins Growing Number of Others that Have Shuttered
Dr. Rod Mayer, publisher of The North Potomac Times, a newspaper focused on North Potomac, and the surrounding areas, including Gaithersburg, Rockville, Darnestown and…
Ad Industry Powers Consider Blocking Digital Ads “on a Wide Scale”, Reports Ad Age
The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the…
Photographer Cade Martin Featured in Workbook
The work of award-winning photographer Cade Martin has been featured on the cover of Workbook. Cade Martin said he was “Excited and humbled…
Brands and Agencies Fighting Facebook and Google’s Measurement Snafus, Reports Adweek
Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook’s rules, reports Adweek, which added, “As a…
Buzz in Baltimore: MGH Adds Levenger and Wins Four ADDYs; Warschawski Selected by GridLion and Nu Look Home Design
MGH, based in Owings Mills, announced that it has has been selected by Levenger, a Florida-based retailer of professional accessories, to handle the…
YouTube TV Forces Viewers to Watch Ads on Many DVR’d Shows, States WSJ
Beware, YouTube TV subscribers, reports the Wall Street Journal, “For many popular shows you record on your DVR, you’re going to be forced…
