Digital Ad Spending in U.S. to Grow 15.9 Percent in 2017
The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to a forecast by eMarketer. An Adweek article added…
“Snapchat Receives Poor Grades From Marketers” States Ad Age
Marketers are seeing little return when advertising on Snapchat and seem more interested in spending ad dollars on the company’s newfound rival, Instagram,…
Facebook Taking Ad Dollars from Digital Competitors
Digital advertising is eating away at traditional advertising budgets but now that online has become the largest media category, there’s a new trend…
Millennials Paying “Less Attention” to Ads, Reports Media Post
Millennial media consumers are paying less attention to ads perhaps because of multitasking, reports Media Post, which added: “Some 51% of 18-24 strongly…
The Martin Agency Creates Life-Sized Stop-Motion Video for Benjamin Moore
Attention, color lovers. To promote Benjamin Moore’s new Century line of paint, the creative team at The Martin Agency in Richmond wanted to…
New TBC Campaign for Smyth Jewelers Targets Millennials
Smyth Jewelers has launched its latest advertising campaign, the “New Rules of Engagement,” targeting Maryland millennials. Born from the insight that the engagement process…
Digital TV Players Eye Blockchain to Handle Digital Ad Transactions, Reports Ad Age
Advertisers and publishers could get help from Bitcoin technology, reports Ad Age, which, in part, added: “The idea of using blockchain to handle digital…
Buzz in Baltimore: News from Vitamin, HZDG and Light City
Web and public relations agency Vitamin announced that it has been selected as agency of record for the Business Network for Offshore Wind following…
Digital Media Ad Growth Continues Slowdown in January 2017
Digital media advertising growth continued its slowdown to single-digit percentage gains in January 2017 — off from its big double-digit hikes in previous…
Cyphers Agency Named Agency of Record for Blackwall Hitch
The Cyphers Agency has been named agency of record for Blackwall Hitch, a coastally inspired concept with restaurants located in Annapolis, Md, Alexandria, Va,…
YouTube Announces Changes to Provide “Better Ads Experience for Users Online”
YouTube said it’s fazing out its 30-second unskippable ads for advertisers this year, reports Adweek, which added: “Beginning in 2018, brands will…
DC Tech Execs Write Open Letter to Trump Opposing Immigration Policies
Founders, CEOs and senior executives from more than two dozen DC-area technology companies composed an open letter to President Trump, expressing their “deep”…
Many Snapchat Users Skipping Ads
There’s a ton of buzz right now around Snapchat, the 5-year-old social media site that recently filed for an initial public…
Maryland News: Updates from Smart Connections PR, Media Works, Enoch Pratt Free Library and Warschawski
Smart Connections PR, LLC, a global business-to-business communications agency headquartered in Rising Sun, Md, with offices in Connecticut, has joined the GlobalCom…
Facebook Says Videos Will Automatically Play with Sound On
Under pressure to get the sound up from marketers and advertisers, Facebook now says videos will automatically play with sound on. Of course, the…
