Geico Condenses Preroll Ad Campaign “For Your Viewing Convenience”
Geico, which is based in Chevy Chase, Md, keeps making its preroll ads as entertaining as possible, reports Adweek, “mostly by acknowledging that you probably don’t want to watch…
Buzz in Baltimore: News from MGH; Points North Studio; Mindgrub and GKV
MGH added seven employees to its account services, digital marketing, media and social media marketing teams: Amanda Bailey, media assistant; Maeve Gonder, social media…
Wrapify to Wrap Autos with Ads About Area Advertisers
CBS Radio in Washington, D.C. is driving its out-of-home advertising. Literally. According to MediaPost, “95.5 FM and 94.7 FM…
Super Bowl Features a Number of Firsts for Advertisers, Reports Media Life
“With a matchup virtually no one was clamoring to see—everyone wanted the New England Patriots to play the Dallas Cowboys, not the Atlanta…
USA TODAY Announces Annual Super Bowl Ad Meter Competition
USA TODAY’s 29th annual Super Bowl Ad Meter, sponsored by Adobe and WordPress.com, is underway. According to a release, it’s the…
Google Blocked 1.7 Billion “Bad Ads” in 2016, Reports Ad Age
Google said it blocked 1.7 billion “bad ads” in 2016, or more than double what it did the previous year, reports Ad Age,…
Advertisers Take Note: The NFL is “Extremely Aggressive” in Protecting the Super Bowl Trademark and Logo
In addition to the monies it receives annually for the right to broadcast the Super Bowl, the NFL receives more than $1 billion in…
Fox to Insert Local TV Ads In Super Bowl Live Streaming, Reports MediaPost
For the first time since TV networks have been simultaneously streaming the Super Bowl along with their traditional linear airing of the game, a…
Cyphers Selected for Brand Development for Pinnacle Advisory Group
The Cyphers Agency announced today the agency will begin brand development work for Pinnacle Advisory Group, a private wealth management firm. Pinnacle Advisory Group,…
D.C.-Area Agency Updates
LMO, a full-service marketing communications agency, announced that it secured a one-year extension contract with the United States Coast Guard. LMO has…
There’s Something New in the Air – “Luck” – MDB’s Newest DC Lottery TV Campaign
It’s always been there, just waiting for someone to claim it. Yet, we can’t actually feel it. But we can experience it.…
Cyphers Agency Completes Rebranding for Vasili’s Kitchen
The Cyphers Agency has completed a rebranding to support the expansion of Gaithersburg restaurant Vasili’s Grill, a community staple for more than 15…
Two Baltimore Agencies – Siquis and Leffler – Close
Baltimore agency Siquis, based in Mount Washington and in business for 30 years, closed on Jan. 6, the same day the Leffler Agency closed…
Targeted Media Gained at Mass Media’s Expense in 2016 Election, Reports TV NewsCheck
Spending on political advertising topped off at $9.8 billion last year, up 4.6% from $9.4 billion to 2012, but broadcasters’ share…
Most Traditional Media will be Dramatically Transformed in Coming Years Reports Media Life
“Ten years ago the iPhone didn’t exist, local advertisers didn’t know what a Facebook page was, and yellow pages were an essential…
