“Advertising’s Moral Struggle: Is Online Reach Worth the Hurt?” Asks New York Times
Advertising on the internet has never been easier, reports The New York Times. “Data and automation increasingly allow companies large and small to reach millions of people every month, and…
TV Advertising About to Change Fundamentally
TV and the advertising it carries will, over the next five years, be completely digital, writes Tom Goodwin in Adweek. According to Goodwin, “Our…
More Ads Delivered Through Connected TVs, States WSJ
As more Americans employ web-connected TVs and start growing more accustomed to watching shows on demand through apps instead of cable, more ad…
Publishers Take On Ad-Agency Roles With Branded Content, States Wall Street Journal
A New York Times Co. staffer recently spent weeks digging into a technology company, visiting engineering departments and interviewing executives to ferret out the…
List of Overrated Careers Hits Close to Home for Communicators
What do careers as advertising account manager, public relations executive, photographer and broadcaster have in common? The answer is that these four careers, and…
Under Armour Ad with Michael Phelps is Adweek’s Best Ad of 2016
Adweek’s best ad of 2016 pulled a remarkable disappearing act, taking one of the world’s most famous athletes and dramatizing his solitude,…
Buzz in Baltimore: ADDY Entries Due Jan. 6; News from Kapowza, MGH and Warschawski
The submission deadline for the Baltimore American Advertising Awards is January 6, 2017. According to the American Advertising Federation of Baltimore, the goal is…
Washington Post Marketing Itself as Testing Ground for Video Ads, States Adweek
One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick…
Facebook Finds More Flaws in its Ad Stats, States Ad Age
Facebook found more flaws in its ad stats and is making changes to give advertisers more accurate numbers, reports Ad Age. According to Ad…
Gaming Spots and Super Bowl Ads Account for Six of the Top-10 Spots on Adweek and Google’s 2016 YouTube Ads Leaderboard
Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek…
Digital Marketing News and Updates
Instagram Instagram finally followed in the footsteps of Facebook, Periscope, and Snapchat by launching their own version of a live video streaming feature. Unlike…
How the Slogan “Virginia is for Lovers” Changed the State’s Image
“Virginia is not sexy like California. It is not really contemporary either. It is where America’s first colonisers settled, so sometimes it is…
Spurrier Group Awards $5,000 Scholarship to VCU Brandcenter Student
Eric Enninful, a second-year student at Virginia Commonwealth University Brandcenter, is the 2016 recipient of a $5,000 annual scholarship from Spurrier Group,…
ANA has New System to Tell if Ads Need More Gender Equity
“Are your TV ads or the shows where you advertise defective in the way they portray women? The Association of National Advertisers has a…
Lessons Learned from the Election: Are Advertisers Out of Touch?
Advertisers are grappling with a stark realization, reports the Wall Street Journal. According to WSJ, “After spending years courting U.S. consumers with aspirational…
