Lissa Blackaby Forsterer Named Chief Growth Officer as RP3 Agency Plans for Expansion
RP3 Agency, an independent, full-service marketing agency based in the Washington, D.C., area, announced the appointment of Lissa Blackaby Forsterer as Chief Growth Officer. According to a release,…
Yes& helps Community College of Philadelphia “Rise from Within”
Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website…
State of Wikipedia report for October 2024
The Chaos Index for October 2024 is at 65, holding steady (-2%) from September as Wikipedia continues to edit at a high pace, matching…
CMRignite appoints Kevin E. Stone as Vice President of Creative Services; Agency to make presentation at Mid-Atlantic MarCom Summit on Oct. 30
CMRignite announced that Kevin E. Stone has been named Vice President of Creative Services. According to a release, CMRignite is the nation’s largest…
Avoid RFP traps to select better agency partners
As former corporate and agency leaders we advise clients embarking on an agency search how to manage an efficient Request For Proposal process that…
From Spartan to Sprouting: How Plants Breathe Life into Response Labs
By Andy Locke, Response Labs Here at Response Labs, we understand the power of a dynamic and inspiring workspace. When we first moved into…
Design Army “brings the glamour to holiday family drama” in new Morphe Cosmetics campaign, states PRINT
The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT. Channeling the chaotic energy of The…
D.C.-area agency updates: Maeve Marketing, Curley Company and W2 Communications
Maeve Marketing has been launched by Christina Kozloff and Andy Steenberge According to its website, Maeve Marketing a creative agency that believes marketing can…
Do top loyalty members need discounts?
By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the…
Gladius Communications acquires D.C.-based Marcoux Strategies
Strategic communications consultancy Gladius Communications, based in Chapel Hill, North Carolina, acquired D.C.-based defense and aerospace technology communications firm Marcoux Strategies. According…
West Cary Group awarded contract with UVA
West Cary Group, based in Richmond, secured a two-year cooperative contract with the University of Virginia (UVA). Services include creative, branding, strategy, analysis,…
TBC’s Nichole Baccala Ward named owner and CEO, Allan Charles retires as Baltimore-based agency marks 50 years
Baltimore-based creative agency TBC announced three major milestones: the agency’s 50th anniversary, the transition of agency ownership to its CEO, Nichole Baccala…
Three Lessons in the AI Evolution
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name…
Crosby and Montage Marketing Group form mentor-protégé relationship and joint venture to expand services to Federal Government Agencies
Crosby Marketing Communications (Crosby), a leading integrated marketing agency, and Montage Marketing Group (Montage), a small business dedicated to authentically engaging diverse audiences, have…
D.C.-based Civitas Public Affairs Group acquired by Orchestra
O2 Investment Partners, through Orchestra, has made an investment in and partnered with D.C.-based Civitas Public Affairs Group. Civitas, states a release,…
